Macromedia Announces MAX 2005 Conference; Conference Features the Latest Technologies and Strategies for Creating the Most Effective Experiences Across PCs and Mobile Devices

Business Wire, June 21, 2005

SAN FRANCISCO -- Macromedia, Inc. (Nasdaq:MACR) today announced the third annual MAX conference, which will be held October 16-19 in Anaheim, Calif. MAX 2005 will give designers and developers a forum to share ideas with their peers, as well as get hands-on technical training, gain new skills, network with industry leaders, and attend sneak previews of upcoming Macromedia products. The conference will also highlight the power of the Macromedia Flash(R) Platform (announced June 6, 2005; see separate release) to deliver the most effective experiences for rich content, applications, and communications in a range of industries, including financial services, education, government, and telecommunications.

"This is shaping up to be the most incredible conference we have ever hosted," said Kevin Lynch, chief software architect, Macromedia. "The Flash Platform is continuing to evolve dramatically this year, and MAX will be the place to engage with the latest developments."

MAX 2005 will feature more than 90 unique workshops and hands-on sessions, technical support labs, a cyber cafe, partner exhibits, "birds-of-a-feather" networking events, and presentations by key industry figures -- including keynote presentations by Stephen Elop, CEO of Macromedia, and Bruce Chizen, CEO of Adobe Systems. In-depth technical sessions will cover the range of Macromedia products and solutions for mobile and devices, web design and development, rich Internet applications, web conferencing, and e-learning. For a complete list of MAX 2005 sessions, please visit http://www.macromedia.com/max.> "My motivation for returning to MAX 2005 goes beyond networking, winning new business, enjoying the privilege of speaking, or taking advantage of the wealth of learning," said Steven Webster, technical director, Iteration2. "MAX truly feels like the meeting point of the individuals responsible for carving out the future of the Internet as a platform for delivering business."

MAX 2005 will also feature the third annual MAX Awards, which recognize the most effective and compelling digital experiences created using Macromedia technology. For more information about the MAX Awards, and to see last year's finalists, please visit http://www.macromedia.com/max.> MAX is offering cost-saving, early registration options prior to August 26. For full pricing information or to register, please visit http://www.macromedia.com/max.> ABOUT MACROMEDIA

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices.

Copyright 2005 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, and Macromedia Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.

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