Yahoo! Search Marketing's Director of Strategic Alliances Jason Lehmhbeck to Speak at OCAMA's 'Internet Marketing and Search Engine Optimization Conference'

Business Wire, June 22, 2005

TUSTIN, Calif. -- With ExactTarget Added and Speakers from Search-Optimization.com and ClickTracks

The Internet Marketing and Search Engine Optimization Conference by the American Marketing Association of Orange County, a local chapter of the largest association of marketing professionals worldwide, and Search-Optimization.com, an Internet marketing and search engine optimization company located in Orange County, Calif., today announced the addition of Chris Barnes from ExactTarget as a speaker on e-mail marketing solutions. This half-day conference will be held June 29 in Orange County, and features industry-leading speakers from top Internet firms and search engine providers.

The conference is designed for marketing professionals interested in learning the latest news on search engine optimization and Internet marketing. The panel of experts will include:

--Gerry Grant, CEO of Search-Optimization.com (www.Search-Optimization.com)

--Jason Lehmhbeck, Director, Strategic Alliances of Yahoo! Search Marketing (www.Yahoo.com)

--John Marshall, CEO of ClickTracks (www.ClickTracks.com)

--Chris Barnes, ExactTarget (www.ExactTarget.com)

Attendees will learn about the $12 billion-per-year Internet marketing industry, including search engine optimization, the history and future of Internet search engines, pay-per-click (PPC) sponsored traffic techniques to lower costs, and Web analytics to fine-tune online marketing for much higher return-on-investment (ROI). Also covered will be what to do to improve your results using e-mail marketing, online games and contests. Discussion on the future of search will be part of the program including Google and Microsoft's MSNSearch.

"Search marketing is changing faster than it ever has and this is a unique opportunity for marketing professionals to find out what the future holds," said Gerry Grant, founder and CEO of Search-Optimization.com.

The conference is scheduled for Wednesday, June 29, from 7:30 a.m. to 2 p.m. at the Costa Mesa Hilton at 3050 Bristol Street, Costa Mesa, Calif. The admission cost is $120 for members of the American Marketing Association or $150 for non-members.

Wednesday, June 29, 2005, 7:30 a.m. - 2 p.m.
Hilton Hotel Costa Mesa - Includes Breakfast & Lunch

For more information about the "Internet Marketing and Search Engine Optimization Conference for Marketing Professionals" special event and conference or the American Marketing Association Orange County, call 800-274-5977, or visit www.Search-Optimization.com or www.OCAMA.com.

In partnership with the American Marketing Association Orange County, companies sponsoring the conference include Search-Optimization.com (www.search-optimization.com), Picture Marketing (www.Picturemarketing.com), ExactTarget (www.ExactTarget.com) and Business Wire (www.businesswire.com).

About American Marketing Association Orange County Chapter

The American Marketing Association Orange County is a group of marketing professionals dedicated to the advancement and professional development of individuals working in marketing and related industries. The American Marketing Association Orange County is a chapter of the national American Marketing Association (AMA), one of the largest professional associations for marketers, with 40,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday. (www.ocama.com)

About Search-Optimization.com

Search-Optimization.com is a strategic Internet marketing company founded in 1994 located in Orange County that offers search engine optimization (SEO), Web site design/re-design, keyword research, Web site usability analysis, Web analytics, pay-per-click management, contextual advertising, e-mail marketing and ROI tracking. For more information call Gerry Grant at 714-865-0222 (www.search-optimization.com).