Bodog.com Posts Odds for Summer Reality Shows; World's Most Comprehensive Online Sportsbook, Casino and Poker Site Leads Trend for Wagering on Pop Culture Events

Business Wire, June 23, 2005

LOS ANGELES -- Today, Bodog.com announced odds for the following summer reality TV shows: Beauty and the Geek, Dancing With The Stars, The Cut, Hell's Kitchen and I Want To Be A Hilton.

Geek's Caitilin and Chuck, and Stars' John O'Hurley are current favorites at 3/2. The Cut favorite is Wes at 3/1 and the top pick for Hell's Kitchen is Michael at 2/1. Hilton hopeful Jabe leads at 2/1. For the most up-to-date odds, see http://www.bodog.com/sports-betting/non-sports-events.jsp.> Recently, Bodog.com players placed more than $50,000 in wagers on the Michael Jackson verdict, with a whopping 80% of bets predicting MJ's acquittal.

"The significant increase of pop culture wagers placed at Bodog.com reflects the popularity of wagering on the most talked about entertainment events," says Calvin Ayre, Founder and CEO of Bodog.com. He adds, "We are the industry's driving force behind these types of wagers."

Bodog.com is constantly updating and adding odds for celebrity couplings and un-couplings, trials, milestones, political events and much more. Bodog.com is also the most complete all-in-one site, and unlike their competitors, customers can access all site features with just one user account.

Bodog.com, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. One of the pioneers in the field, Bodog.com is the top ranked US facing online gambling brand, with highest site traffic amongst US gaming web sites according to Hitwise. Bodog.com, valued at over US $1 billion and ranked in the Power 25 online companies by eGaming Review, has processed over $3.5 billion in wagers in the last 12 months. Bodog.com Poker & Sports Marketing Conference, www.bodogconference.com, will take place in Las Vegas July 6 & 7, 2005, attracting the leaders of the online gambling industry. For more information, contact Media Relations at 1-866-892-3371, or pr@bodog.com. BODOG is a registered trademark of Bodog Entertainment Group S.A.