Burson-Marsteller and Helios Partners Join Forces to Drive Global Olympic and Sports Marketing Opportunities

Business Wire,  June 27, 2005  

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Together, Burns and Craighill have extensive experience with Olympic Organizing Committees including Atlanta, Nagano, Sydney, Salt Lake City, Athens and Beijing. In addition, they have worked with the Australian Rugby Union and the Football Federation of Australia.

Their collective Olympic consulting experience includes clients such as TNT China, Nissin Foods Japan, BHP Billiton, AT&T, General Motors, UPS, BMW, IBM, Motorola and Delta Air Lines.

Burson-Marsteller's Olympic experience dates back to the 1984 Los Angeles Olympics where the firm managed the Torch Relay program for client AT&T. Burson-Marsteller already works with a number of companies who are Olympic TOP sponsors. Burson-Marsteller has worked on successful bid campaigns for both the Olympic Games and soccer World Cup.

About Burson-Marsteller

Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and programme execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 44 wholly-owned offices and 49 affiliate offices, together operating in 57 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world's leading communications services networks.

About Helios Partners

Helios Partners (www.heliospartners.com) is a sponsorship agency with a proven track record on both the "buy" and "sell" side of international sports marketing and sponsorship. The agency's mission is to provide sound, brand-based sponsorship and marketing communications services to a select number of domestic and international clients. The agency brings an unparalleled sponsorship and event marketing expertise, an in-depth knowledge and understanding of the Olympic Movement and sponsorship, and an ability to understand and translate to clients brand objectives into marketing programmes.

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