Business 2.0 July 2005 Issue Highlights

Business Wire, June 27, 2005

SAN FRANCISCO -- COVER STORY: "The CEO's Secret Handbook," by Paul Kaihla, page 68

Imagine a lifetime's worth of executive wisdom, boiled down to a handy pocketsize guide. Corporate leaders swear by it- but it's not for sale. Business 2.0 offers an exclusive sneak peek into the best parts.

Plus: "Are Swanson's Rules Good to Great?" by Jim Collins, page 76

The author of one the most successful business books ever written evaluates the CEO handbook that's never been published.

OTHER FEATURE ARTICLES

"How to Ride the Fifth Wave," by Michael V. Copeland and Om Malik, page 78

Cheap computing, infinite bandwidth, and open standards are powering an epic technological transformation that will churn up huge new opportunities - and perils for those who can't adapt to the change.

"The League of Extraordinary Young Executives," page 89

We searched every corner of the business world for rising young powerhouses who possess superhuman strength - in management , that is. These 10 tyros are shooting up the corporate ladder faster than a speeding bullet.

TITANS OF TECH

"Turning the Page," by John Battelle, page 98

Bit by bit, Xerox CEO Anne Mulcahy is digitizing the copier company she helped save.

"The Sales Force That Rocks," by Paul Sloan, page 102

What's driving the success of Guitar Center, America's biggest musical instrument chain? More than 4,000 ex-rockers-turned-sales-dudes trained to hustle - or just fade away.

COLUMNS

Face Time, by John Heilemann, page 40

As the Web transforms the worlds of media, marketing, and finance, venture capitalist Fred Wilson believes there's no better place to invest than New York.

The Human Factor, by Jeffrey Pfeffer, page 64

It's infuriating when outsize CEO pay packages produce lackluster results. But get over it: Bad executives eventually wind up overboard.

PLUS

What's Next:

Video, page 27: Nokia and Qualcomm plan to bring TV to your cell phone via UHF band.

Forecasting, page 32: Why economist Nariman Behravesh of Global Insight believes the job market will recover.

Wireless, page 34: Sound ID's new head-sets promise to clear up your calls.

What Works:

Turnaround, page 45: How former dotcom sensation Akamai shook off 9/11 and reemerged as one of tech's hottest properties.

Best Ideas in the World, page 52: In Finland, viewers pay millions to make their text messages the star of late-night shows.

Buzz, page 60: A grilled-cheese Madonna, tattooed boxers, and Super Bowl streakers have made GoldenPalace the mother of all stunt marketers.

What's Cool:

Travel, page 110: To get the most out of your next offsite, tailor your destination to your goal. Here are the best spots for brainstorming, team building, and more.

Gear, page 112: Guerrilla marketing via Wi-Fi, a space-saving space-age pen and the perfect PowerPoint accessory.

Wheels, page 114: Certain gas misers feel the need to scream their frugality. But the new Honda Accord Hybrid, at 255 horsepower, simply screams.

Hits & Misses, page 120: Kellogg's butters up to grocers to boost Eggo sales, Goldman pays a steep price to take a fellow investment bank public, the Dave Matthews Band latest CD crashes, NBC comes up short in prime time's up-front ad wars, and more.

The July 2005 issue is available on newsstands June 27. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Kurt Patat (212-725-2295 x 17, kurtp@tryloncommunications.com) or Laura Goldberg (212-725-2295 x 15, Laurago@tryloncommunications.com).