Sling Media Adds Top Industry Talent to Key Management Posts

Business Wire, June 27, 2005

SAN MATEO, Calif. -- Sling Media, a digital lifestyle consumer electronics products company, today announced the appointment of three veteran executives to key posts rounding out its management team. Appointments include Richard Buchanan, Vice President of Marketing, John Gilmore as Vice President of Operations, and Gregg Wilkes, Vice President of Sales. The trio is set to help drive the company's launch into the consumer electronics marketplace later this month with the Slingbox(TM), a breakthrough consumer electronics device set to transform today's television viewing experience.

"Rich, John and Gregg come to Sling Media with enormous expertise in stewardship of major consumer brands that will help us hit the ground running in our forthcoming launch of the Slingbox," said Blake Krikorian, Sling Media co-founder and CEO.

The new Sling Media VPs bring track records with creating strong retail partnerships, powerful brand images, and significant service and operations organizations, leveraging their experience with major consumer electronics companies such as Palm, 3Com, Creative Labs, and 3Com among others.

Richard Buchanan, Vice President of Marketing, leverages vast consumer and OEM executive level marketing and sales experience with companies like Creative Labs, Radius, Rendition, and Raycer Graphics where he created brands, defined products, and implemented and drove marketing and sales efforts.

John Gilmore, Vice President of Operations, was responsible for developing and implementing overall manufacturing, distribution and customer support strategies at Virgin Electronics, Handspring, palmOne and Iomega, in addition to over ten years consulting experience in the Operations practices at Arthur Andersen and Andersen Consulting.

Gregg Wilkes, Vice President of Sales, comes to Sling Media after successfully building sales organizations, revenue, and market share for several global companies including Digital River, Digi International, Entrega Technologies, 3Com Corporation, and US Robotics.

About Sling Media

Sling Media is a digital lifestyle products company creating a family of consumer electronics products that are a natural extension of today's digital way of life. The first member of the Sling Media family is the award-winning Slingbox(TM), a device that allows consumers to access their living room television experience at any time, from any location. For more information on Sling Media or the Slingbox, visit www.slingmedia.com.