ETON Selects GE For Private Label Credit Card Program; GE's Retail Sales Finance Unit to Partner with Leading Power Sports Manufacturer

Business Wire, June 6, 2005

ST. PAUL, Minn. -- The Retail Sales Finance unit of GE Consumer Finance announced today that it has signed a multi-year agreement with ETON America, LLC, for a new consumer credit card program. ETON is a leading manufacturer of all-terrain vehicles (ATVs) and scooters.

The new ETON consumer finance program will be available through qualified ETON dealers. ETON currently has 600-plus authorized dealers in the United States.

"Partnership with GE is a win-win situation for our customers," said Steve Murph, ETON's Vice President. "Cardholders will have access to frequent promotions and special offers. They also extend their purchasing power without tapping into their other credit cards."

ETON America is known for its Viper and Yukon ATVs, and for the Beamer scooter. The company's headquarters is in Spartanburg, South Carolina.

"We know the power sports industry very well, so we were delighted that a leading company such as ETON selected us to be their consumer financing partner," said Greg Pierce, vice president of Power Products, GE Consumer Finance's Retail Sales Finance division. "We look forward to working with ETON to provide financing, innovative marketing, and strong customer and dealer support to grow their business and their brand."

In addition to scooters and ATVs, ETON also has a line of helmets and accessories that can be purchased with the ETON credit card.

"We believe the new credit card program will build awareness of our brand and promote add-on sales," said Murph. "It's really a great tool for our retail partners."

About ETON America, LLC

For more information, visit the company's Web site at www.etonamerica.com.

About Retail Sales Finance and GE Consumer Finance

Retail Sales Finance, based in Kettering, Ohio, is part of GE Consumer Finance and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers in key industries: home improvement, powersports, outdoor equipment, automotive/recreational vehicles, consumer electronics and appliances, furniture, floor covering, jewelry and health care. With $150 billion in assets, GE Consumer Finance, a unit of General Electric Company, is a leading provider of credit services to consumers, retailers and auto dealers in 47 countries around the world. GE Consumer Finance, based in Stamford, Conn. (USA), offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found online at www.geconsumerfinance.com. GE (NYSE: GE) is Imagination at Work - a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.

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