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Dialog Group Launches Lead Generation Platform for Debt Consolidators Powered by Its New Real-time Data Validation Technology Adialogin; DebtSurvivor.com Will Serve as Lead Generation Platform for Debt Consolidation Industry

Business Wire, June 7, 2005

NEW YORK -- Dialog Group, Inc. (OTCBB:DLGG) and AdValiant, Inc. announced today it is powering the launch of http://www.DebtSurvivor.com with its new proprietary data enhancement technology, Adialogin. The Web site operates as a lead generation platform for the debt consolidation industry using Adialogin to collect, enhance, and verify consumer data in real-time.

"Until now there was a real void in the debt counseling industry for the validation of credible consumer data gathered online," said Peter V. DeCrescenzo, CEO of Dialog Group. "DebtSurvivor.com will fill that void and be the first industry source for real-time lead generation and data verification by using Adialogin. Adialogin reduces the expense of call centers and provides the most accurate demographic data on their most coveted consumers."

"We've simplified the online customer registration process, making the completion of online forms faster and easier for the consumer," according to Peter Bordes, president and CEO of AdValiant. "The data debt counselors now gather will be smarter, increasing the value of each lead and improving their effectiveness."

"The uniqueness of Adialogin will further set us apart in an industry that is becoming more and more crowded," said Matthew Wise, co-managing director of AdValiant. "It is the perfect convergence of offline and online data. It allows us to improve the overall quality of online generated leads, which in turn means higher conversion rates and payouts for our affiliates and higher contact and conversion rates for our lead buyers."

By providing a reliable and trusted source for real-time lead verification and enhancement, Adialogin is positioned to become the backbone for online lead generation.

Dialog Group has recently signed a letter of intent to acquire AdValiant.com.

About Dialog Group

Dialog Group, Inc. provides a suite of technology and data-based solutions and services that enable marketers to effectively advertise, generate leads, and manage customers. Headquartered in New York City, it has three operating units; AdValiant, Data Dialog, Inc. and Dialog Group Communications. The Company services a vast array of clients from small business to multinational corporations. Clients include Novartis AG, Schering-Plough, GlaxoSmithKline, Victoria's Secret, McCormick and Scotts. It is only one of four marketing referral partners of the United States Postal Service (USPS) with a visible presence on their Website as an authorized direct mail merchant. The Company operates http://www.mymedcenter.com, which is syndicated for media business partners via a large network of television and radio Web sites. Currently, that network is comprised of 87 media properties including stations from NBC, Cox Television, Hearst, Post-Newsweek and Scripps Howard. For further information about the Company, please visit http://www.dialoggroup.com.

About AdValiant

AdValiant is a provider of performance-based affiliate marketing services that generate high-quality and high volume leads/sales for advertisers and publishers. AdValiant's network is powered by their proprietary, highly customizable technology.

COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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