Business Services Industry

Barracuda Networks Podcasts via PodTech.net's InfoTalk Series; Podcasting Delivers Effective and Successful Online Marketing Through Informational-based Podcasts and Blog Media

Business Wire, June 7, 2005

PALO ALTO, Calif. -- PodTech.net, a new media Web site and network, today announced that Barracuda Networks, Inc., the leading provider of enterprise-class spam firewall solutions, is the first corporate sponsor of PodTech.net's new InfoTalk(TM) Podcasting Series. As part of the sponsorship PodTech.net recently launched a four-part podcast series exploring the dangers of spam, spyware and viruses with Barracuda Networks executives. PodTech.net's mission is to make podcasting and blogs the foundation by which intelligent and credible informational marketing initiatives are distributed to Internet users. By leveraging the PodTech.net InfoTalk Podcasting Series, Barracuda Networks takes advantage of newly formed distribution and readership for its marketing activities.

"With the exponential growth in popularity of blogs and other new media channels, such as podcasting and video blogs, we see great potential in PodTech.net's innovative InfoTalk format as a new way to cost effectively reach new customers," said Michael Perone, vice president of marketing at Barracuda Networks.

PodTech.net was inspired by the notion that blogs and podcasts create new channels of communication in which users can use, interact, and enjoy information-based content. PodTech.net allows a new generation of marketers to distribute their marketing information in the format that customers can access and easily use via the Internet.

"As more and more Internet users use blogs and podcasts as their primary source for news, information, and pre-sales evaluation, the need has grown for a company to provide valuable content and syndicate product information, marketing messages, case studies, analyst reports, and other important information faster and at lower costs then traditional online techniques," said John Furrier, founder of PodTech.net. "We're very pleased that Barracuda Networks has selected PodTech.net and that they have confidence in our platform and experience to develop and commercialize new formats and channels for their marketing information."

Eric Rice, a pioneer in the podcasting industry and founder of AudioBlog.com says, "By showcasing Silicon Valley, technology, people, and business, PodTech.net is proving how to create and deploy a solid brand of information that's useful and relevant for industry professionals and users. The various technologies and mediums like podcasting that PodTech.net leverages makes it easier for business leaders to be heard and seen directly by stakeholders, future customers, the media, and the general public."

The PodTech.net InfoTalk Podcasting Series currently provides an integrated podcasting and blog format with plans to include a video blog format in the future. Each podcast is designed to provide valuable, interactive, and entertaining content to Internet users. For more information on PodTech.net's InfoTalk Podcasting Series, please visit http://www.podtech.net.

About PodTech.net

PodTech.net, founded by John Furrier, is a new media site and network dedicated to providing informational content in a talk show podcast format. PodTech.net was inspired by the notion that blogs and podcasting create new channels of communications in which users can consume, interact, and enjoy information based content. PodTech.net matches online content to the format in which users are now using to consume information. PodTech.net and the innovative InfoTalk(TM) Podcasting Series is a time shifted radio show that highlights the "Fresh Voices of Silicon Valley, Technology, and Media." More information is available at www.PodTech.net.

About Barracuda Networks, Inc.

Barracuda Networks, Inc., is the leading provider of enterprise-class spam firewall solutions for comprehensive email protection. Its flagship products, the Barracuda Spam Firewall and Barracuda Spam Firewall -- Outbound Mode, provide spam and virus protection for over 14,000 customers around the world, including Adaptec, Barnes & Noble, Caltrans, CBS, Georgia Institute of Technology, IBM, NASA, Pizza Hut, Union Pacific Railroad Company, and the U.S. Treasury Department. In addition, Barracuda Networks expanded its product portfolio in April 2005, launching the Barracuda Spyware Firewall, the first true comprehensive anti-spyware and Web filtering gateway appliance. The Barracuda Spyware Firewall combines preventative, reactive and proactive measures to form a complete anti-spyware solution for businesses of all sizes. Barracuda Networks is a privately held company with headquarters in Cupertino, California. Barracuda Networks has offices in nine international locations and distributors in over 35 countries. More information is available at www.barracudanetworks.com.

COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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