Business Services Industry
SEVEN Brings Enhanced Consumer Mobile E-Mail Experience to Mobile Phones and Smartphones
Business Wire, June 8, 2005
REDWOOD CITY, Calif. -- Today, SEVEN(C) announced Yahoo! and SEVEN have entered into a licensing relationship in which SEVEN's Consumer Edition mobile e-mail software and related personal communications services power Yahoo! Mail(C) for Mobile -- a new mobile e-mail service that gives consumers enhanced access to their Yahoo! Mail accounts on mass-market mobile phones and smartphones. The service is available today on Sprint's Nationwide PCS network.
Enhanced Yahoo! Mobile E-mail Experience
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This Yahoo! Mail for Mobile application provides consumers with easy message access, composition, management, optional instant notification of new messages, offline access to messages (e.g. on an airplane or out-of-coverage), and access to their Yahoo! Address Book. All activities performed on the mobile phone, such as writing a message or deleting a message, are reflected in the user's Yahoo! Mail account -- it is fully synchronized. The service is flexible in that it can push new messages to a subscriber's mobile device as they arrive, delivery can be scheduled per user preferences (e.g. every 15 minutes; every hour or every day), or a user can initiate synchronization as they please.
Simple Sign Up
This new mobile-phone client makes the initial registration process simple. Consumers can sign up for the service online or from their mobile phones. After downloading the Yahoo! Mail for Mobile client software over the air directly to their phone, consumers get up and running by entering their existing Yahoo! username, password and mobile phone number into their handset; no additional PC software is necessary.
Secure and Private
Yahoo! Mail for Mobile leverages SEVEN's experience designing enterprise-grade mobile e-mail systems; messages sent over-the-air to devices are protected by 128-bit AES encryption. AES has been specified by NIST (The National Institute for Standards in Technology) as the new standard for encryption, replacing DES and 3DES. AES encryption provides strong security and privacy of messages sent and received by a mobile phone.
Available today from Sprint
Yahoo! Mail for Mobile by Sprint is available today on several devices: the Sprint PCS Vision Multimedia Phone MM-A700 by Samsung(R), the Sprint PCS Vision Multimedia Phone MM-7400 by Sanyo(R), the Sprint PCS Vision Multimedia Phone MM-5600 by Sanyo, the Sprint PCS Vision Smart Device Treo(TM) 600 by palmOne and the Sprint PCS Vision Smart Device Treo 650 by palmOne. The service is available for $2.99 a month and can be purchased directly from the handset; consumers will be charged on their monthly wireless bill.
"SEVEN is excited to work with Yahoo! as they bring mobile e-mail into the lives of consumers," said Kent Thexton, SEVEN President and CEO. "E-mail has become an indispensable communication tool. Now, using affordable and everyday mobile phones, consumers can get the familiar Yahoo! Mail experience on the go."
"E-mail is the most pervasive mobile application today," said Stephen Drake, Program Director for IDC's Mobile Software service. "It continues to be one of the most critical communication vehicles for both business professionals and consumers. Yahoo! and SEVEN have the opportunity to mobilize one of the leading consumer-based e-mail services and deliver on the goal to offer mass market e-mail to a broader mobile audience and begin to address the hundreds of millions of mobile subscribers seeking such ubiquitous access."
About SEVEN
SEVEN is a global provider of software that enables mobile operators, Internet email providers and service providers to offer their subscribers secure, low-cost, real-time access to business and personal email applications. SEVEN is available as Consumer Edition for consumers, Personal Edition for prosumers, Workgroup Edition for groups or departments and Server Edition and Enterprise Edition for businesses. Our software supports all major device platforms, including BREW, J2ME, Microsoft Pocket PC, Microsoft Smartphone 2003, Palm OS and Symbian-based phones, and is currently compatible with over 100 handheld devices manufactured by Hitachi, HTC, Motorola, Nokia, palmOne, Sanyo, Samsung, Sony Ericsson and Toshiba. SEVEN is available today across major international network standards, and is offered by 47 leading service providers and mobile operators worldwide including: Cingular Wireless, KDDI Corp., NTT DoCoMo, Orange, SingTel, TDC Song, Sprint, Telefonica Moviles, Telenor Group, Vodafone Italy and Yahoo!. SEVEN is a global company headquartered in Redwood City, CA, USA, with regional headquarters in Cambridge, UK, Helsinki, Finland, Singapore, and Tokyo, Japan, and local offices around the globe. For additional information please visit: www.seven.com.
SEVEN is a registered trademark of Seven Networks, Inc., System SEVEN, SEVEN Consumer Edition, SEVEN Personal Edition, SEVEN Enterprise Edition, and SEVEN Server Edition are also trademarks or service marks of Seven Networks, Inc. All other trademarks or tradenames are those of their respective owners.
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