Business Services Industry
YP.Com Adds Five National Accounts to Site
Business Wire, June 8, 2005
MESA, Ariz. -- YP Corp. (OTCBB: YPNT), a leading provider of Internet-based Yellow Pages services, announced that five new national accounts have signed an agreement to advertise on the company's Web site, YP.Com. 1-800-Flowers, DentalPlans.com, 3 Geeks and a Mouse, Gurus2Go, and Bids4Rides.com have all chosen to advertise on the site. They will receive "National-Preferred" status which gives them a preferred listing in all cities, as well as sending users directly to their Web sites. If a user chooses "florists," for instance, 1-800-Flowers will appear in a featured box on the screen. Beyond the contextual advertising, 1-800-Flowers will also receive run-of-site advertising (appearing under additional categories) during key holiday periods.
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"This is a truly unique opportunity for all these advertisers. Very few sites can deliver this type of contextual advertising that serves both national and local interests. We're excited that these businesses have chosen YP.Com and expect to see many more national advertisers follow their lead," stated Len Watson, VP of sales and marketing for YP Corp.
Peter Bergmann, CEO of YP Corp., stated, "I'm particularly pleased to welcome these five advertisers to our roster of national accounts. 1-800-Flowers has a service I've been using for quite some time now and would highly recommend them to all our users, while DentalPlans.com provides affordable dental coverage to all our users. Both Gurus2Go and 3 Geeks and a Mouse are top-quality computer experts, and Bids4Rides allows the user to determine the price they want to pay for limousine service nationwide. I believe that having these national presences sign on with us is just another indication that our new national advertising initiative is working. Our primary goal remains the same -- be the online yellow pages of choice. Offering quality services like this is what both our users and advertisers are looking for."
About YP Corp.
YP Corp., a leading provider of Internet-based Yellow Pages services, offers an Internet Advertising Package(TM) ("IAP") that includes a Mini-WebPage(TM) and Preferred Listing through its Yellow Pages Web site at www.YP.Com. The company's Web site contains listings for approximately 17 million businesses in the United States.
YP Corp. also provides an array of other Internet services that complement its Yellow Pages Web site, including an Internet Dial-Up Package(TM) (dial-up Internet access) and QuickSite(TM) (Web site design & hosting services).
YP Corp. is a longstanding member, exhibitor and sponsor of the two major Yellow Pages trade associations -- Yellow Page Association (YPA, formerly YPIMA), the major trade association of Yellow Pages publishers throughout the world, and the Association of Directory Publishers (ADP), which mostly represents independent Yellow Pages publishers. YP Corp. is based in Mesa, Ariz., and Las Vegas. For more information, visit the Web site at www.YP.Com.
Forward-Looking Disclaimer
This press release may include statements that constitute "forward-looking statements," which are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Forward-looking statements involve risks, uncertainties and other factors that may cause actual results, performance or achievements of YP Corp. and its subsidiary to be materially different from those expressed or implied by such forward-looking statements.
Factors that may affect forward-looking statements and the company's business generally include but are not limited to (i) the risk factors and cautionary statements made in the company's Quarterly Report on Form 10-Q for the quarter ended March 31, 2005; and (ii) other factors that YP Corp. is currently unable to identify or quantify, but may exist in the future.
Forward-looking statements speak only as of the date the statement was made. YP Corp. does not undertake and specifically declines any obligation to update any forward-looking statements.
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