Adobe Premiere Pro HDV Plug-in Now Available; New Software Update Delivers Real-Time HDV Editing Capabilities and Supports Latest HDV Cameras from Sony and JVC

Business Wire, March 1, 2005

SAN JOSE, Calif. -- Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of a free HDV(TM) plug-in for Adobe(R) Premiere(R) Pro 1.5, its award-winning professional video editing software. The HDV plug-in expands IEEE-1394 support in Adobe Premiere Pro, enabling the software to work directly with the HDV format through a new generation of high-definition cameras such as Sony's HDR-Z1 and HDR-FX1. Using Adobe Premiere Pro, in conjunction with new HDV cameras, video professionals can now quickly and easily capture, edit, and output broadcast-quality high-definition video.

"The rapid adoption of HD is transforming film, video and broadcasting -- and the introduction of the new HDV cameras is moving HD further towards the mainstream," said Steve Saylor, vice president of Digital Video and Audio for Adobe. "Adobe Premiere Pro now has the best HDV support of any desktop editing tool, ensuring that stunning HD projects can now be produced at a fraction of the cost of expensive proprietary systems."

Adobe Premiere Pro 1.5, the industry leading video editing software, is available as an individual product or as part of the Adobe Video Collection 2.5, which includes the latest versions of Adobe After Effects(R), Adobe Audition(TM), and Adobe Encore(TM) DVD software. The professional version of the Adobe Video Collection 2.5 also includes Adobe Photoshop(R) CS software. Together, these products deliver a complete video and audio post-production platform for video and audio editing, motion graphics, visual effects, and DVD authoring at a fraction of the cost of competing solutions.

Adobe Premiere Pro supports editing in DV, SD, HD and now HDV formats, giving editors greater flexibility. With this new HDV plug-in Adobe Premiere Pro is now able to handle real-time editing of high-definition video. Using the same IEEE-1394 (iLink, Firewire) connector natively supported in Adobe Premiere Pro 1.5, this plug-in provides direct HDV format device control and video capture without the need for additional hardware. HDV format projects in Adobe Premiere Pro can be delivered for high-definition broadcast, film prints, high-definition Windows Media files and high-quality DVDs.

Pricing and Availability

Registered Adobe Premiere Pro 1.5 customers can download the free HDV plug-in for Adobe Premiere Pro from the Adobe Premiere Pro page of the company web site at www.adobe.com/premierepro. Earlier Premiere customers can upgrade to Premiere Pro 1.5 for $199 US.

About Adobe Systems Incorporated

Adobe is the world's leading provider of software solutions to create, manage and deliver high-impact, reliable digital content. For more information, visit www.adobe.com.

(C) 2005 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe Audition, Adobe Encore, Adobe Premiere and After Effects are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.