Online Audio Book Rental Business Jiggerbug Hires RMS Public Relations to Gain Media Attention for the Business' 5,000-Strong Library

Business Wire, March 1, 2005

LADERA RANCH, Calif. -- RMS Public Relations in Ladera Ranch Creates Outreach Campaign to Gain Press Coverage for the Los Angeles-Based Client

RMS Public Relations in Ladera Ranch has been hired by Jiggerbug, a newly launched online audio book rental subscription service that provides easy access to over 5,000 audio books, home study courses, and audio seminars through their Web site at www.jiggerbug.com.

"We were very excited about working with Jiggerbug," said President and RMS Public Relations Founder Jason Kirshner. "We knew there was a large audience for this company and we put together a creative proposal to show Jiggerbug ways to reach it -- in addition to highlighting the company's ease of use."

RMS created a detailed media outreach campaign and put together a detailed media list and strategic launch plan for Jiggerbug.

"I was so impressed with the RMS proposal, we hired them without an in-person meeting," said Ryan Azevedo, Jiggerbug co-founder and president. "We had a good referral from one of their other clients and we have gotten some really good results within the first month of hiring RMS."

RMS Public Relations works with thousands of media outlets for their wide client base of technology, consumer electronics, and industrial manufacturing and specialty food items. They also help support The Joyful Child Foundation and the Capistrano Unified School District Foundation.