Minnesota Chapter of American Marketing Association Announces April Program: ''Using Marketing Metrics to Improve Performance at Land O'Lakes''

Business Wire, March 11, 2005

WHAT:  American Marketing Association Monthly Program: "Using
       Marketing Metrics to Improve Performance at Land O'Lakes"

WHEN:  Tuesday, April 12, 2005. 8:15 - 9:45 a.m. (registration from
       7:45 - 8:15 a.m.)

WHERE: University of St. Thomas, Opus Hall #201, 1000 LaSalle Ave. S.,
       Minneapolis

HOW:   Registration is limited, so attendees are encouraged to reserve
       their spot today at www.mnama.org or call the AMA Minnesota
       Office 651-917-6241 for further information about mailing or
       faxing a registration form.

COST:  AMA members: $25
       Guest:       $45
       Student:     $15

WHY:   Learn how Land O'Lakes developed a standard process for
       measuring the ROI of customer-specific promotions and how it
       increased the effectiveness and efficiency of promotional
       expense to improve overall profitability. Discover how the
       company applies business intelligence solutions to improve
       operational decision-making around the marketing mix at the
       brand level, and makes better promotional choices at customer
       levels.

       Dan Emberley, Land O'Lakes Director of Sales Planning and
       Operations has more than 20 years of experience in the packaged
       foods industry, with an extensive background in sales planning,
       trade promotion management, and information systems. In his
       current role, he oversees each of these areas for Land O'
       Lakes, Inc., as well as the sales training and sales operations
       functions.