ONE Selects Qpass As Its First Choice Mobile Music Partner

Business Wire, March 14, 2005

SEATTLE & VIENNA, Austria -- Qpass to provide content management and distribution through the Qpass Content Delivery Platform with Full Track Music Download Capability

Qpass and ONE, Austria's third largest mobile operator today announced that ONE has chosen Qpass as its software partner for mobile content delivery and music download services. The management and distribution of full track music content will be conducted using the Qpass Content Delivery Platform. Unlike other mobile phone music services, the Qpass Content Delivery Platform allows subscribers of all Austrian mobile providers to manage and download full track music as well as all other types of downloadable digital content like ringtones, realtones, java games, videos, logos and wallpapers.

ONE is the first mobile operator in Austria and one of the first European operators to enable its customers to download entire music tracks to 3G and 2.5G phones. With the Qpass solution, ONE customers can download and play entire tracks on their mobile phones without requiring any software to be downloaded to the handset.

"Qpass is an excellent partner in enabling the further success of our new UMTS mobile music services," says Christian Riener, Marketing Director of ONE. "I'm looking forward to continuing to work with Qpass to ensure that the 'LADEZONE' download service broadens its mobile music fan base as steadily in the future as it did in the past."

"There's a strong trend in the mobile operator community to maximize content delivery revenues by leveraging a single platform to manage all types of digital media," said Steve Shivers, SVP, Worldwide Sales and Marketing, Qpass. "Qpass' Content Delivery Platform is designed for this objective and enables ONE to offer its customers a superior full track music service will increase their data ARPU."

The Qpass Content Delivery Platform provides a full range of market-proven multimedia capabilities including content upload and management, front-end rendering, transcoding, delivery, built in DRM and CRM functionality, as well as alerting capabilities. Both device and technology agnostic, the Qpass Content Delivery Platform delivers digital media and services of any kind, in any language and supports mobile phones around the world. The full track music download module supports multi-formats (mp3, 3gp, AAC and Real Audio), includes OMA 1.0 compliant DRM and a download library with entire tracks.

About Qpass

Qpass software powers the marketplace for digital media and services by efficiently managing the entire digital supply chain over any network and any type of device. The Qpass product line includes the Content Delivery Platform, Service Management Platform, Payment Server, and MultiMedia Album. Today this infrastructure powers a digital services marketplace for operators reaching more than 140 million subscribers globally, generating hundreds of millions in revenues. Qpass software works as an overlay to existing business systems including provisioning, billing and CRM, speeding service innovation and providing greater flexibility for new offers.

Qpass customers include mobile operators Cingular Wireless, T-Mobile International (UK, Germany, Austria, The Netherlands, Croatia and Czech Republic), Nextel, ALLTEL, Vodafone Ireland, Boost Mobile, Hutchison 3G, and ONE; as well as leading consumer portals such as Yahoo! UK and Germany, uboot (www.uboot.com) and SMS.at (www.sms.at). Today more than 300 content partners and aggregators are integrated through Qpass software, providing access to more than 500,000 applications to consumers in the U.S. and Europe. Qpass global headquarters are in Seattle, Wash., with European headquarters in Vienna, Austria. For more information on the company, visit www.qpass.com.

About ONE

In October 1998, the communications company ONE (ONE GmbH) launched Austria's only nation-wide GSM-1800 mobile telephony network. At the end of December, ONE had about 900 employees and more than 1.5 million mobile customers. ONE is the only mobile telephony operator in Austria to offer HSCSD (ONE High Speed), GPRS and UMTS. On 1 July 2003, with ONE WLAN the company launched ONE WLAN and the most dense hotspot network in all of Austria from one provider. ONE places its focus on service, product development and usability, and with ONE SMILE it offers its customers an innovative and easy to use interface. ONE has a population coverage of 98% as well as a banking licence for its 100% subsidiary ONE bank GmbH. Turnover in 2004 amounted to EUR 705 million. By the end of 2004, the company had invested a total of app. EUR 1.81 billion. ONE is owned by the German E.ON (50.10%), the Norwegian Telenor (17.45%), the French Orange (17.45%) and the Danish TDC (15%).