Boost Mobile Makes Permanent Impression on Cell Phone Design; Motorola i860 Phone from Boost Mobile Features Primal Tattoo Artwork

Business Wire,  March 15, 2005  

Tags: cell phone, Motorola Inc., phone

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IRVINE, Calif. -- Boost Mobile(TM), a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, has introduced primal tattoo artwork to the U.S. wireless phone market with the launch of the i860 handset by Motorola. Offered exclusively from Boost Mobile, the new phone combines authentic tattoo design details with the latest mobile phone technology, including a 4x digital zoom camera and video recorder, high resolution internal and external color display with picture caller ID(1) and Multimedia Messaging(1).

"We're giving wireless technology some personality with the Boost i860," said Neil Lindsay, vice president of product development, Boost Mobile. "Our customers don't just want phones that are functional. They want them to make a statement."

The specialty phone is available now exclusively from BoostMobile.com, wireless dealers and Nextel retail stores for a suggested retail price of $299.99, which includes the benefit of a $50 mail-in rebate. As with all Boost Mobile phones, the i860 handset by Motorola includes Boost Walkie-Talkie(TM), which offers Nextel's popular Nationwide Direct Connect(SM) as a pay-as-you-go service. Boost Walkie-Talkie is $1.50 per day for unlimited national usage, and the charge applies only when the service is used.

The Motorola i860 phone also features picture caller ID(1); preloaded Java(TM) games, wallpapers and polyphonic and voice ringtones, including Boost's exclusive "Anthem" track by Kanye West, Ludacris and The Game; hands-free speakerphone, and voice-activated dialing.

Boost customers may further customize the i860 phone with wallpapers, ringtones and games available from Boost LIVE - Boost's ever-growing catalog of wireless entertainment content. Boost Mobile customers select the applications they want on Boost LIVE and then purchase them over the air directly from their Boost Mobile pay-as-you-go phone using existing call credits. Applications have a one-time, unlimited use fee that varies in price from $1.49 to $6.49.

The Motorola i860 phone from Boost offers the following additional features:

--High-resolution internal and external color display

--Nationwide digital cellular and Boost Walkie-Talkie service

--One Touch Walkie-Talkie with dedicated push-to-talk key

--Multimedia messaging(1) and text messaging(1)

--Hands-free speakerphone with voice-activated dialing

--Preloaded and downloadable(1) games, screensavers, wallpaper

--Preloaded and downloadable(1) polyphonic and voice ringtones

--MP3 ringtone support

--Boost(TM) Wireless Web access(1)

--GPS-enabled(1)

--Up to 165 minutes talk time (high performance battery) (2)

--Up to 65 hours standby time (high performance battery) (2)

--$10 call credit included

(1) Network and subscription dependent feature. Not available in all areas.

(2) All talk and standby times are quoted in Digital Mode, and are approximate. Battery performance depends on network configuration, signal strength, operating temperature, features selected, and voice, data and other application usage patterns. Talk times and standby times will be lower when in Analog Mode.

Motorola and the stylized M logo are registered in the U. S. Patent and Trademark Office. All other product or service names are the property of their respective owners. (C) Motorola, Inc. 2005.

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