Amazon.com Reports Action Products' Jay Jay Diecast as a Best Seller

Business Wire, March 15, 2005

ORLANDO, Fla. -- Action Products International, Inc. (NASDAQ:APII), a leading toy designer and manufacturer of educational and positive, non-violent branded toys for pre-school children through pre-teens, today announced the following is an excerpt from TDmonthly (Toy Directory) written by Brenda Ruggiero, March 2005 Vol IV - No. 3:

"The world of die cast airplanes can be a confusing one for the inexperienced. Planes can be found in many sizes, and varieties, while models range from the Wright Brothers' first plane to Air Force One. Here is a list of some of today's most wanted planes."

"Jay Jay Diecast Collectors Set by ACTION PRODUCTS INTERNATIONAL INC. This is a good die cast set for younger kids, featuring characters they're sure to know. This set is listed as a bestseller in the die cast category on Amazon.com (02/18/05). Since it's appropriate for younger children, this is a good set to introduce beginners to collecting. Most collectible planes are not designed for children under 14. This sturdy set is made for holding up to long hours of playtime. 2/28/05 (Age: 3 and up)."

"Over 100,000 planes have been sold to date and we are seeing an increase in interest as Jay Jay is scheduled to appear in 72 air shows in 32 cities," said Jerome Sage, Vice President of Sales and Marketing. "We are seeing increasing acceptance of the line and we are contemplating adding more die cast characters in 2006. Over all, the company is expecting to report record sales in the first quarter against 2004 as well as an improved bottom line. We think the second half of the year will be even more exciting as we add two more brands in our portfolio, Talking Stix(TM) and ToddWorld(TM)."

Action Products International, Inc. is a multi brand designer and manufacturer of educational and positive branded toys emphasizing fun. Quality brands including JAY JAY THE JET PLANE Wooden Adventure System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation activity kits, Space Voyagers(R) ("The most authentic Space Toys on Earth"), Wild Climbers(TM) and Climb@Tron(TM) window-climbing animals and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM) wooden projects, Drop Zone Extreme(TM) parachute toys, and Curiosity Kits(R), a leading, award-winning specialty brand for kids' craft and activity kits. Its products are marketed and sold worldwide to specialty retailers, museums, toy stores, theme parks, attractions, zoos, catalog companies, Internet retailers, and educational markets.

For more information on Action Products' toys, visit the Company's web site at http://www.apii.com.

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.