Baseline Editors Earn 51st Grand Neal Award; In-depth piece on medical industry takes top prize at industry's top ceremony

Business Wire, March 16, 2005

NEW YORK -- The editorial team at Baseline magazine, a Ziff Davis Media publication, earned Grand Neal honors at the 51st Annual Jesse H. Neal National Business Journalism Awards, held today at The Waldorf-Astoria. The single article "We Did Nothing Wrong" offered a cautionary true story detailing how inferior radiation dosage software led to the deaths of at least five patients. Accepting the award, presented by renowned journalist Marshall Loeb in front of a record audience of media peers, were the magazine's editors: Tom Steinert-Threlkeld, John McCormick, Deborah Gage, Todd Spangler, Berta Ramona Thayer, Victor Williams, Nicole White, and Anna Maria Virzi. Baseline earned Grand Neal honors from among 1168 entries. In addition to the best single article, the publication took top honors for best regularly featured department.

CXO Media's CSO, from IDG, also scored big in the ceremony with wins in three categories: best subject-related series, best single article, and regularly featured department.

Below is a list of winning publications, the names of the editors, and parent companies where applicable.

2005 Neal Award Winners

Best single article: Category 1
CSO magazine, "Anatomy of a Fraud" - IDG's CXO Media
Scott Berinato
Derek Slater
Steve Traynor
Emily Henderson
Carol Zarrow


Best single article: Category 2
Trucker News for "Anti-Idling" - Randall Publishing
Sean Kelley
Richard Street


Best single article: Category 3
Baseline, "We Did Nothing Wrong" - Ziff Davis Media
Tom Steinert-Threlkeld
John McCormick
Deborah Gage
Todd Spangler
Berta Ramona Thayer
Victor Williams
Nicole White
Anna Maria Virzi


Subject-related series of articles: Category 1
CSO magazine, "Deconstructing DHS," - IDG's CXO Media
Scott Berinato
Sarah D. Scalet
Todd Datz
Elaine M. Cummings
Derek Slater
Lew McCreary
Steve Traynor
Emily Henderson

Subject-related series of articles: Category 2
Brandweek, "Taken for a Ride" - VNU Business Media
Jim Edwards
Karen Benezra
Michael Applebaum

Subject-related series of articles: Category 3
CIO, "Offshore Outsourcing" - CXO Media
Stephanie Overby
Christopher Koch
Ben Worthen
Alison Bass
Cheryl Asselin
Todd Datz
David Rosenbaum
Terri Haas

Best staff-written editorials on one or several subjects: Category 1

Editor & Publisher - VNU Business Media
Mark Fitzgerald
Greg Mitchell
Shawn Moynihan

Best staff-written editorials on one or several subjects: Category 2

Contemporary Ob/Gyn - Advanstar Medical Economics Healthcare
Communications

Best staff-written editorials on one or several subjects: Category 3
Modern Healthcare - Crain Communications
Todd Sloane


Best regularly featured department or column: Category 1

CSO magazine, "Machine Shop" - IDG's CXO Media

Best regularly featured department or column: Category 2
Contemporary Ob/Gyn "Newsline"- Advanstar Medical Economics Healthcare
Paul L. Cerrato
Judith M. Orvos
Rosemary V. Kline
John J. DeNapoli
Joy M. Goodman

Best regularly featured department or column: Category 3
Baseline, "Community"- Ziff Davis Media
Todd Spangler
Tom Steinert-Threlkeld
Anna Maria Virzi
Jay Blickstein
Nicole White

How-To article: Category 1
Contemporary Pediatrics, "Toilet Training" - Advanstar Medical
Economics
Healthcare Communications
Karen Bardossi
Nancy Hull
John Baranowski
Suzanne Wolfe
Molly Frederick
Barton D. Schmitt, MD

How-To article: Category 2
Fleet Owner, "Lockdown" - Primedia
David Cullen
Larry Kahaner
Jim Mele
Sean Kilcarr
Wendy Leavitt
Marilyn Wilson
Dan Zeis
Yodit Tesfaye

How-To article: Category 3
Medical Economics, "Starting a Practice" Advanstar Communications
Gail Garfinkel Weiss
Dennis Murray
Robert Lowes
Carol R. Pincus
Diane Weber
David Azevedo
Roger Dowd
Marianne Dekker Mattera


News coverage: Category 1

Editor & Publisher - VNU Business Media
Greg Mitchell
Shawn Moynihan
Joe Strupp
Charles Geraci
Erin Olson
Carl Sullivan

News coverage: Category 2
Home Channel News, "Oak disease unnerves nursery industry" -
Lebhar-Friedman, Inc.
Brae Canlen

News coverage: Category 3

Furniture/Today, "Antidumping Petition" - Reed Business Information
Powell Slaughter
Thomas Russell
Jeff Linville
Jay McIntosh
Clint Engel


Best single theme issue of a magazine: Category 1

Plate, The Mediterranean Issue - Marketing & Technology Group

Best single theme issue of a magazine: Category 2
Building Design & Construction, Sustainability Issue -Reed Business
Information


Best single theme issue of a magazine: Category 3
Architectural Record, China Issue - The McGraw-Hill Companies

Best single issue of a magazine: Category 1
Oil and Gas Investor, June 2004 Issue - Hart Energy Publishing

Best single issue of a magazine: Category 2
Workforce Management, November 2004 Issue -Crain Communications Inc

Best single issue of a magazine: Category 3
The American Lawyer, June 2004 Issue - ALM


The following categories have
no category breakdown


Best single issue, newspaper/tabloid
Government Computer News June 21, 2004 Issue - PostNewsweek Tech Media

Best start-up publication
BusinessWeek SmallBiz -The McGraw-Hill Companies

Best Web site
PC World, PCWorld.com - IDG


About the Neal Awards

The Jesse H. Neal National Business Journalism Awards were created by
American Business Media in 1955 to recognize and reward editorial
excellence in independent business publications. The awards are named
after American Business Media's (formerly American Business
Publications) first managing director, who remained active in
promoting the business press throughout his life. The steady growth in
the number of entries, from the initial 22 to 1,168 this year, is a
testament to the growth of American Business Media and the prestige of
the awards. The awards now reflect the changing face of b-to-b media
by including an award for online journalism.