Gannett Selects ExactTarget For Email Services; Agreement Includes Gannett Daily Newspapers, Broadcast Stations and USA TODAY

Business Wire, March 17, 2005

INDIANAPOLIS -- Gannett Co., Inc., a diversified news and information company operating the largest group of newspapers in the U.S. by circulation, has selected ExactTarget's on-demand email software.

Gannett will use ExactTarget's Enterprise Solution to deliver news, communicate with subscribers and help advertisers reach the right customers through email. ExactTarget Enterprise Solution will enable Gannett brands, including its community newspapers, television stations and USA TODAY, to send timely, relevant information to customers who sign up to receive information, and will ensure subscriber loyalty and compliance with federal CAN-SPAM laws.

ExactTarget was chosen for its ease of use and ability to pass data back and forth between existing applications, such as content management systems, web analytics and other back office systems.

"It's important to Gannett to be able to communicate with potentially millions of customers by email, whether they are interested in news, local sales and deals or the status of their newspaper subscription. We selected ExactTarget's software and service organization because we thought it was the best fit for our diverse businesses," said Peter Lundquist, director of online content with the Newspaper Division. "ExactTarget will help us make sure we can manage our email lists and subscriber preferences, track email delivery and help us maintain good relationships with Internet Service Providers."

ExactTarget Enterprise Solution features a Dynamic One-to-One/On Your Behalf model ideal for enterprises with distributed channels that are challenged to offer consistent brand messages, while also leveraging local relationships. ExactTarget's Lock-and-Publish model enables a corporate marketing organization to manage the creative elements of emails and allow business units to personalize select elements. The Enterprise Solution provides tools to manage subscriber profiles and preferences, including data consolidation and maintaining multiple suppression lists, and ensures that the organization is compliant with Federal regulations across the entire email spectrum.

"ExactTarget has spent years developing the most robust enterprise application in the email marketing industry" said Scott Dorsey, president of ExactTarget. "This innovation and hard work is being rewarded with the confidence and commitment of sophisticated customers such as Gannett."

About Gannett

Gannett Co., Inc. is a leading international news and information company that publishes 101 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company also owns more than 750 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom's second largest regional newspaper company. Newsquest publishes more than 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 21 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

About ExactTarget

ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Churchill Downs, Encyclopedia Britannica, and more than 3,000 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave(TM) report based on the software's extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to http://www.exacttarget.com.