Direct Response Financial Services Featured in ATM & Debit News; Debit Card Industry Publication Quotes Direct Response's CEO Along with Representatives from Visa USA, MasterCard International, and the Federal Reserve

Business Wire, March 17, 2005

LOS ANGELES -- Gaining greater recognition in the debit card industry, Direct Response Financial Services, Inc. (OTCBB:DRFL), a leading provider of stored value and debit card products and services to Hispanics and other underserved consumers, today announced that it was featured in a leading Thomson Media-owned industry publication, ATM & Debit News. The article titled, "Marketing To Hispanics Picks Up Steam As Debit Players Make Their Moves" ran in the publication's February issue.

The article quoted Direct Response CEO, Mr. T. Randolph Catanese. The article also mentioned that debit card issuers such as MasterCard International and Visa USA, with whom Direct Response has distribution agreements, are putting major Spanish-language marketing campaigns and customer support services in place in hopes of encouraging a greater percentage of Hispanics to use the cards. The article reported that Direct Response will receive a boost from these marketing campaigns.

Readers should note that the total number of cards quoted in the article as issued from Direct Card Services does not reflect the correct number of actual cards issued by Direct Card Services to date.

Investors interested in viewing a copy of the article may either visit the Company's website at www.drfs.net or email a request for a copy of the article to ir@mccglobal.com.

About Direct Response Financial Services, Inc.

Direct Response Financial Services, Inc. is a provider of payment card systems including a variety of branded and co-branded stored value cards (i.e., prepaid debit cards). The Company has agreements with leading financial institutions such as MasterCard, Chase Manhattan Bank, and Optimum Pay, Inc. as well as leading radio broadcasters such as Spanish Broadcasting System and Emmis Communications. The Company's first target is the market for payment solutions for un-banked and under-banked Latinos, the largest and fastest growing population in the United States. For more information on the Company please visit www.drfs.net.

Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.