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Trinity Springs Unveils New Packaging Showcasing the Immaculate Natural Setting of Its Source

Business Wire, March 18, 2005

BOISE, Idaho -- New Bottle Label and Product Shipper Feature Scenic Images from Paradise, ID

Trinity Springs, Inc., a subsidiary of AMCON Distributing (AMEX:DIT) and provider of water from America's only Certified Source for natural purity, today unveiled a new bottle label and shipper featuring the beautiful wilderness scenery surrounding Trinity's pristine source in Paradise, Idaho.

Trinity's flagship product, TRINITY Natural Mineral Supplement, and TRINITY Geothermal Bottled Water are now shipping with the new see-through Trinity window label and in a newly designed product shipper.

Bottle Label - The front of the new bottle label features a triangular "Trinity" window to see through to the striking Sawtooth Mountain image on the back of the bottle. The Trinity Springs source is in the foothills of the majestic Sawtooths.

Product Shipper - To reflect the natural health and vitality that Trinity offers, the new shipper has sepia-toned images of Trinity family members and friends hiking, skiing and enjoying the mountains in the area surrounding the springs.

"It's important for consumers to know where their water comes from, and many products are misleading," said Andrew Mitchell, President, Trinity Springs. "All the images you will see on Trinity products have a direct and real relationship to Trinity Springs. I can take you hiking to where each photo was taken, and I can personally introduce you to every model. We're passionate about being authentic and transparent."

About Trinity

Trinity Springs is consistently one of the top selling brands in the packaged, non-carbonated water category in natural foods markets nationwide, according to SPINS. It is also one of the fastest growing brands in the category.

The Trinity Springs source is the only one in the United States to receive the elite seal of natural purity, Certified Source, from the leading global organic certifier, Quality Assurance International (QAI). The Trinity Springs source is one of the rare sources in the world that is still pristine - flawlessly pure drinkable straight from the source.

Headquartered in Boise, Trinity Springs, Inc., bottles from one of the world's deepest spring sources in Paradise, Idaho. Trinity Springs products, TRINITY Bottled Water and TRINITY Natural Mineral Supplement are sold nationwide in sizes from .5 liter to 1.5 liter, priced from $.79 to $2.29.

AMCON Distributing Company is a leading wholesale distributor of consumer products including beverages, candy, tobacco, groceries, food service, frozen and chilled foods, and health and beauty care products with distribution centers in Illinois, Missouri, Nebraska, North Dakota, South Dakota and Wyoming. AMCON also owns and operates, through two wholly-owned subsidiaries, health and natural product retail stores in central Florida (6), Kansas, Missouri, Nebraska and Oklahoma (4). The retail stores operate under the names Chamberlin's Market & Cafe and Akin's Natural Foods Market. In addition, Hawaiian Natural Water Company, Inc., a wholly-owned subsidiary of AMCON, produces and sells natural spring water under the Hawaiian Springs label in Hawaii and other foreign markets and purified bottled water on the island of Oahu in Hawaii. The natural spring water is bottled at the source on the Big Island of Hawaii

This news release contains forward looking statements that are subject to risks and uncertainties and which reflect management's current beliefs and estimates of future economic circumstances, industry conditions, Company performance and financial results. A number of factors could affect the future results of the Company and could cause those results to differ materially from those expressed in the Company's forward looking statements. Moreover, past financial performance should not be considered a reliable indicator of future performance. Accordingly, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 with respect to all such forward-looking statements.

Visit www.trinitysprings.com

COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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