Business Services Industry

TargetSaver.Com Selects Mirror Image for Content Delivery; Online Media Planning Services Provider Anticipates Quick ROI with Patented Global CAP Network

Business Wire, March 21, 2005

WOBURN, Mass. -- Mirror Image(R) Internet, an established provider of results-driven content delivery solutions powered by a patented global network, today announced that online media planning services provider TargetSaver.com has selected Mirror Image's content delivery solution to reliably deliver compelling content and interactive advertising campaigns globally.

"By leveraging Mirror Image's robust network, we can continue to focus on developing and maintaining effective marketing campaigns without worrying about infrastructure or site performance," stated Jon Waterman, president of TargetSaver.com. "From day one, we were impressed that Mirror Image works just as quickly and intensely as we do. TargetSaver is anticipating saving tens of thousands of dollars with Mirror Image's solutions."

Earlier this year, in an effort to remain competitive in the marketplace, TargetSaver set out to identify the content delivery provider that could best meet its growing needs and reduce the bandwidth overage charges it had been paying. After a thorough search, TargetSaver chose Mirror Image based on its patented Content Access Point(R) (CAP) network, its professional service and anticipated return on investment. Mirror Image's distinctive combination of total control and unmatched flexibility gives marketing strategists the power to quickly design, analyze, refine and implement the most ambitious online campaigns without overhead, IT burden or programming costs.

"Mirror Image has a long history of partnering with advertisers and advertising services providers to deliver customized, interactive content," stated Jeffrey Schutzman, vice president, global sales and marketing, Mirror Image. "We are pleased to be working with TargetSaver and helping the company deliver targeted exposure and reap higher conversion levels for its clients nationwide."

About TargetSaver.com

TargetSaver is an online media planning services provider specializing in results-oriented contextual advertising. The company advises organizations on best practices, crafts messages and develops integrated programs that work across TargetSaver's platform of millions of users. By staying on top of Internet marketing trends, new technologies and opportunities, TargetSaver passes high-quality service, savings and increased exposure to advertisers nationwide. For more information on TargetSaver, visit www.targetsaver.com.

About Mirror Image Internet

Mirror Image(R) Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company's track record of success has given leading retailers, advertisers, media companies, government agencies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Recognized by EContent magazine as one of the 100 "Companies That Matter Most" in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Woburn, Mass. The privately funded company, part of the Xcelera Inc. technology and innovation portfolio, has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call 1 866 374 4113.

COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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