Acumen Solutions Announces New CRM Offerings

Business Wire, March 21, 2005

VIENNA, Va. -- Acumen Solutions(R) announces a new set of Customer Relationship Management consulting offerings focused on helping sales, service and marketing executives plan and deploy CRM solutions and programs

Acumen Solutions, Inc., a leading business and technology consulting firm with offices in Vienna, Virginia and New York City has announced a new set of Customer Relationship Management (CRM) consulting offerings, including: CRM Strategy; Sales Optimization; Contact Center Transformation; Marketing and Analytics; and Customer Data Transformation.

Spearheading Acumen Solutions' CRM revitalization is Dan Murphy, an acknowledged thought leader in the field, previously a practice leader with PricewaterhouseCoopers and IBM, and author of several CRM-related books and articles. As Director CRM Solutions, Dan offered these insights, "Acumen Solutions has had a solid history of success in the CRM space. This is really a remobilization around certain capabilities that will be in key demand in a resurging CRM market that is less speculative, more value-focused, and wary of past CRM failures. The new offerings are 'macro' offerings, really. Beneath the macro offerings, we have built out targeted services that we expect to play well in the resurging market. For example, we have restructured our CRM Strategy offering with a greater emphasis on capability-building and CRM road-mapping. And our Customer Data Transformation offering is intended to help our customers who have specifically stated the need to restore order to their customer data infrastructure."

About Acumen Solutions(R)

Right from the Start(R). Acumen Solutions, Inc., a privately held company based in Vienna, Va., is a leading business and technology consulting firm that uses a focused, results-oriented approach to develop client-specific solutions. Our blend of industry expertise, business insight and technology savvy makes us the premier choice to help organizations gain a competitive advantage. With a focus in communications and media, financial services and government solutions, our clients include members of the Fortune 500 and other emergent industry leaders. For more information, visit www.acumensolutions.com.