Bodog.com Bets on Pop Culture

Business Wire, March 23, 2005

SAN JOSE, Costa Rica -- Bodog.com Sports Casino Poker(TM) has released odds on the hottest pop culture bets on who is getting engaged, surviving, having a baby and more.

The wildly popular Survivor has a huge following on Bodog.com, followed closely by American Idol bettors. The action begins at http://www.bodog.com/sports-betting/non-sports-events.jsp.

"Since we were featured on VH1 regarding wagering on reality television, we have definitely seen an increased interest from players to wager on these types of pop culture events," said Calvin Ayre, Bodog.com founder and its president & CEO. "Right now is a great time for our customers to bet on babies and weddings with so many celebrities in the news."

Some of the current props on the site include:

--Who will be voted the winner of "Survivor: Palau"?

--Who will be the next American Idol?

--Will Demi and Ashton become parents in 2005?

--And will Leonardo pop the question to Gisele this year?

Bodog.com is an Online Sportsbook and Casino located in San Jose, Costa Rica. To view the pop culture props, visit Other Events, Film/TV and Politics @ www.bodog.com. For more information, contact Susan Tellem or Tim Cridland, Tellem Worldwide at 310-479-6111 or e-mail pr@bodog.com.