Business Services Industry
Clear Channel Online Music & Radio Gets Stripped
Business Wire, March 28, 2005
SAN ANTONIO -- Clear Channel (NYSE:CCU)
--Signature, In-Studio Performance Series Lets Artists Redefine, Rearrange, Connect; First Up: Rob Thomas, John Legend, Gavin DeGraw, Jesse McCartney
--Exclusive Series Will Be Branded As and Driven By Support of More than 1000 Local Clear Channel Radio Stations
--Tracking tools gauge response both nationally and locally
Forget the effects. Leave the backing tracks at home. This is raw, honest music.
For fans craving authenticity and artists who thrive on performing without studio and video embellishments, Clear Channel Radio begins production next month on Stripped(TM) -- an exclusive, weekly in-studio performance series that will be available, on-demand, from Clear Channel Radio station Web sites.
Artists from pop, adult contemporary, urban, country and rock formats will be featured with Rob Thomas, John Legend, Gavin DeGraw and Jesse McCartney up first.
All performances -- which will be branded as local-station programming -- will be shot live with four hand-held cameras in a widescreen and 24p format to capture the bare essence of each performance in on-air, CD and television quality. The five-song shoots will include hits, a new single and one cover, all with a new flair and arrangement.
Like MTV's Unplugged and Saturday Night Live's characteristic performance stage, Stripped(TM) will have a distinct visual look, shot in New York and Los Angeles. Minimal set designs will reflect the intimacy of the event. A projected backdrop will vary by performance.
A comprehensive promotions package for each weekly performance includes the following:
--Satellite radio tour with exclusive on-air interviews and listener questions in 10 to 15 key markets and a general interview to all other participating markets;
--Significant on-air campaign, including spots and mentions;
--Heavy promotion on participating stations' home pages; and
--An e-mail blast to station database the week of performance's debut.
In addition, local program directors, artists and labels will be able to track interest in the weekly performances local market by local market, giving important visibility into audience reaction.
"Stripped(TM) will offer artists a chance to connect with our devout audience in a brand new way, both on-air and online," said Evan Harrison, executive vice president of Clear Channel Radio and head of the company's Online Music & Radio unit. "Each Stripped(TM) session will strip artists to their essence and provide a unique and intimate experience for fans on our stations' Web sites."
Created and produced by Clear Channel Online Music & Radio, the company makes the signature series exclusively available to Clear Channel Radio station Web sites.
Clear Channel Radio station Web sites, which number more than 1000, received more than 7.5 million unique visitors in February, according to comScore Media Metrix.
Artists wishing to participate should contact Peter Harper at 818-566-6174.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
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