Women Dominate Auto Insurance, Safety, Registration Web Sites; Men the Dominant Audience to Luxury Car Brand Web Sites; Women Dominate Practical Brands

Business Wire, March 28, 2005

Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories.

By monitoring more people, more Web sites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive Web sites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.

Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

More information about Hitwise is available at www.hitwise.com.