Lexar Partners with Ubisoft for Spring JumpDrive USB Flash Drive Promotion Featuring ''Tom Clancy's Splinter Cell Chaos Theory'' Videogame

Business Wire, March 29, 2005

FREMONT, Calif. -- --Single Game Level to Be Pre-loaded on Lexar JumpDrive(R) USB Flash Drives --

Lexar Media, Inc. (Nasdaq: LEXR), a leader in advanced digital media and accessories, today announced it has teamed up with Ubisoft, one of the world's largest videogame publishers, for a major value-add promotion tied to the highly anticipated release of Tom Clancy's Splinter Cell(R) Chaos Theory(TM) for the PC platform. Beginning April 4 and running through June 15, 2005, purchasers of select 1GB and 2GB Lexar JumpDrive(R) USB flash drives will be able to enjoy a pre-loaded single game level of Tom Clancy's Splinter Cell Chaos Theory for the PC along with other specially created game content for the PC platform.

Tom Clancy's Splinter Cell Chaos Theory is Ubisoft's third installment of the critically acclaimed Tom Clancy Splinter Cell franchise - recognized as one of the industry's most advanced and innovative gaming experiences. The Tom Clancy's Splinter Cell Chaos Theory promotion with Lexar will be communicated to consumers at retail through a variety of in-store promotional materials, as well as through a colorful promotional burst on the JumpDrive packaging.

"This promotion with Ubisoft represents a breakthrough in the convergence of USB flash drive technology tied to a highly anticipated new game title," said Theresa Boldrini, Lexar Director of Retail Marketing. "By partnering with one of the world's largest and most respected videogame publishers, we're able to provide consumers with unique, value-add content while conveying alternative uses for our JumpDrive products. It's also an ideal way for Lexar to stand out among other USB flash drive manufacturers as we continue our drive to build retail presence in the software specialty and gaming channels."

In addition to the pre-loaded Tom Clancy's Splinter Chaos Theory single game level for PC, purchasers of select Lexar 1GB and 2GB JumpDrive products will receive extras that include exclusive branded gaming wallpapers for the PC, a game screensaver, a "Strategy Guide" provided by Prima, as well as a special Lexar promotion that offers consumers a free Tom Clancy's Splinter Cell Chaos Theory t-shirt with the purchase of another Lexar product, including the company's advanced digital music players and more.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide. Ubisoft is the fastest growing company in the videogame industry and has grown considerably through its strong and diversified line-up of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge videogame titles to consumers. Ubisoft generated revenue of EUR 508 million for the 2003-2004 fiscal year, an increase of 22.5 percent over the previous fiscal year at constant exchange rates. To learn more please visit www.ubisoftgroup.com

About Lexar Media, Inc.

Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 83 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung, SanDisk and Sony. For more information, please call 1-800-789-9418 or visit www.lexar.com.

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to the benefits and availability of, and consumer demand for, Lexar's products, including JumpDrive products and the corresponding promotion featuring Tom Clancy's Splinter Cell Chaos Theory, and the growth opportunities available to Lexar. These forward-looking statements involve risks and uncertainties that could cause Lexar's actual results to differ materially from those anticipated by these forward-looking statements. These risks include, among others, that the growth and success of Lexar's business depends on Lexar's ability to achieve and maintain technology leadership, and develop, sell and market products that are commercially accepted. Readers should also refer to the risk factors described in Lexar's filings with the SEC, including its most recently filed Form 10-K and Form 10-Q. Lexar assumes no obligation to update the information in this release.

Lexar, JumpDrive and the Lexar logo are trademarks of Lexar Media, Inc. Splinter Cell, Splinter Cell Chaos Theory, and Ubisoft are trademarks of Ubisoft Entertainment in the United States and/or other countries. All other brand or product names are trademarks or registered trademarks of their respective holders.