The Cannery Product Presentation Helps Diamond Multimedia Win New Business at Big-Box Retailers

Business Wire, March 29, 2005

BURBANK, Calif. -- The Cannery today announced that by providing Diamond Multimedia with an innovative product presentation for its XtremeTV product, the Company helped Diamond win new business for the product line at big-box retail accounts. Diamond chose The Cannery's flash demo production based on outstanding creativity, flawless execution and the ability to positively impact their business.

"Diamond Multimedia is very pleased to work with The Cannery to introduce the new Diamond XtremeTV Media Center product line," said Mark Geller, Senior Marketing Manager for Diamond. "The Cannery helped us create a breakthrough method to showcase the value of these revolutionary products, which directly led to us placing the product line at several big-box retailers as well as other retail and e-tail accounts. Their outstanding design, production management, and technical execution were all keys to the success of the launch." With XtremeTV, users can watch TV on their PC or laptop, pause and rewind live TV, use an integrated program guide to record shows with a single click, and burn shows to DVD.

"Based on Diamond's outstanding brand recognition and the growing excitement within the PVR space, we were delighted to take their marketing efforts to the next level utilizing our world-class creative, marketing products and production capabilities," stated Caradoc Ehrenhalt, Vice President of Business Development and Marketing for The Cannery. "There is no greater accomplishment than knowing you helped a customer succeed."

About The Cannery

The Cannery, the leading full-service media agency, provides world-class clients with the most compelling media productions across all platforms. By blending outstanding creative with state-of-the-art technology, Cannery customers are better able to communicate and grow their business. Information about The Cannery can be found at http://www.cannery.com.