Cool Products Expo 2005 at Stanford Graduate School of Business

Business Wire, March 30, 2005

WHAT:   Introducing the Cool Products Expo, a showcase of companies
        and products at the intersection of manufacturing, design, and
        "coolness." Be among the first to touch radically new
        products, and meet the industry pioneers making it happen.

        How do we define "cool"?

A[micro]       --  Ready -- end user products, not components.
A[micro]       --  Factor -- coolness is readily apparent, requires no
            explanation.
A[micro]       --  Edge -- radically new, not just an improvement on an
            existing product.
A[micro]       --  Function -- the essential combination of design and
            manufacturing.

WHEN:   Wednesday, April 6th, 11:30 am - 7:00 pm

WHERE:  McCaw Hall, Arrillaga Alumni Center
        326 Galvez Street
        Stanford University
        Stanford, CA 94305
A[micro]       (At Galvez and Campus Drive)
        Parking at Galvez and Memorial Way

WHO:    The Cool Products Expo 2004 was a great success, attracting an
        impressive roster of industry leaders including Honda, Toyota,
        Logitech, Lunar Design, as well as over 800 Stanford MBA and
        Engineering students, faculty, and members of the Stanford
        community. Products showcased included some of the most
        innovative designs in the industry. This year promises to be
        just as exciting.

A[micro]       Some of the many cool products demonstrated in previous years
        included: Electrovaya's Tablet PC, Logitech's IO Pen, Stanford
        Engineering Department's Hydrogen Scooter, GameReady's Injury
        Treatment Center, and Toyota's Hydrogen Cell Car.

A[micro]       Among the many companies already confirmed for this year are
        General Motors, Toyota, FullPro Protective Gear, Lightglove,
        Akimbo, Gizmonics, Lunar Design, Televoce, and Whipsaw.

A[micro]       Check in at the sign in desk For more information, visit
        www.coolproductexpo.com

Prospective exhibitors: Contact Bryan Gregory for details, Gregory_Bryan@gsb.stanford.edu

Sponsored by the Alliance for Innovative Manufacturing and the Stanford Graduate School of Business' Product Design and Manufacturing Club.