Sports Pouch Beverage Company Inc. Product to Be Available at Smart & Final Stores

Business Wire, March 30, 2005

CORONA, Calif. -- Sports Pouch Beverage Company Inc. (Pink Sheets:SPBV) announced today that its All American Sports Pouch(TM) brand of mountain spring water has been approved by Smart & Final Inc. for distribution through its chain of stores.

The All American Sports Pouch(TM) mountain spring water is the first of the proprietary product lines expected to be offered by Sports Pouch(TM). Its unique packaging, featuring an 8 oz. flexible pouch comprised of three layers of plastic and aluminum film laminated to a custom fit and push-pull spout, offers many advantages to the traditional PET plastic water bottle, especially convenience of storage and use and ease of disposal.

All American Sports Pouch(TM) mountain spring water will be available in Smart & Final stores in 12 pouch and 24 pouch packaging.

Smart & Final, founded in 1871 in downtown Los Angeles, operates 231 non-membership warehouse stores for food and foodservice supplies in California, Oregon, Washington, Arizona, Nevada, Idaho, and northern Mexico. Smart & Final Inc. is a publicly held corporation with common stock traded on the New York Stock Exchange (NYSE) under the symbol SMF.

About Sports Pouch Beverage Company Inc.:

Sports Pouch Beverage Company Inc. was established for the specific purpose of producing pull-push spout technology liquid pouch packaging as well as utilizing this technology for the development and production of new beverage brands. Sports Pouch Beverage Company Inc. is the holder of the trademarked name "All American Sports Pouch" and has a "Process Pending Patent" for the Sports Pouch Beverage package with pull-push spout. Please visit the company's Web site: www.sportspouchinc.com.

For further Investor Relations information concerning Sports Pouch Beverage Company Inc., please contact: Corporate Strategies Inc. at 888-597-8308 or CorporateStrategiesInc@cox.net.

A number of statements referenced in this press release, other press releases and any other informational disclosures that have been made, are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this announcement may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may," "could," or "might," occur. Such statements reflect the current views of Sports Pouch Beverage Company Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors described in the company's public disclosure documents. The actual results that the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The company does not undertake any responsibility to update the "forward-looking" statements contained in this news release.