Magic Lantern Group Enhances Digital Institutional Product InSite-TM-

Business Wire, March 4, 2005

NEW YORK -- --Scalable, Educational Technology Platform Used by More than 50,000 Students--

Magic Lantern Group, Inc. (AMEX: GML), a leading international distributor of educational content and third-generation, digital content and e-delivery solutions, announced today that the Company has completed several enhancements to its institutional e-content delivery, indexing and archiving educational product, Magic Lantern InSite(TM). Key new feature sets integrated into the program include a re-designed interface, including options for users to choose personalized "look-and-feel" options, faster login with "Remember Me" capability, a new getting started guide, improved online help, tool tips to help with common tasks and the capability, important for teachers, to mask or "censor" titles within the library as a whole.

The InSite video library enables teachers and students to search, play and control an expansive collection of nearly 2,000 program titles and more than 14,000 "video objects," indexed portions of video offerings independently accessible for streaming directly into resource centers and classroom desktop screens and projectors. InSite utilizes third generation content management, digital video encoding and indexing solutions based on MLG's proprietary VideoBase(R) indexing tools built by its subsidiary, Sonoptic Technologies. InSite and its U.S. sister platform "The Learning Source" are currently marketed to, and deployed in, schools and school districts across a number of Canadian provinces and U.S. states to a growing number of student users; currently about 50,000 student users monthly.

Magic Lantern Group (MLG) President and CEO Bob Goddard stated, "Classroom teaching for the 21st century is rapidly evolving. Incorporating new technology is more commonplace and competitive; educators and school administrators are increasingly seeking help from suppliers and asking for greater local control as resources get delivered to more classroom desktops. MLG's InSite platform (available in Canada at http://www.magiclanterninsite.com and in the U.S. at http://www.aitlearningsource.net.) offers a user-friendly, classroom-proven technology that is ideally suited for integration into comprehensive learning solutions on school district networks or inside individual schools. We are currently investigating additional improvements that would add lesson planning, robust online delivery options and interactive learning tools to further our position as the premier provider of in-classroom, educational products."

Jeff Lorenz, EVP-Sales & Marketing for MLG, stated, "We are very excited with the latest enhancements to the online interface, expanded feature-set and ongoing content updates. Search and Play video technology is the way of the future. We plan on continuing our efforts to improve InSite to provide the desired combination of the best educational content with a superior user experience."

About Magic Lantern Group, Inc.

Magic Lantern Group, Inc. operates several strategic subsidiaries and divisions, including the global distribution of videos and DVD's from more than 300 world-renowned producers, its core business for nearly 30 years. Key divisions are Sonoptic Technologies, a pioneer in commercial digital video encoding and online digital video utility and leading provider of third-generation digital technology solutions and the recently launched Magic Vision Digital Media, Inc., a provider of digital on-demand/on-line desktop delivery for sports entertainment, health care, human resource, and corporate governance and compliance industries. For more information, visit: http://www.magiclanterngroup.com.

Contact Information: For Investor Relations, contact Gary Geraci, National Financial Network, 781-444-6100 ext. 629, email: garyg@nfnonline.com and visit: http://www.nfnonline.com/gml/. At the Company, contact Lorraine Villa, Executive Assistant to the CEO, lvilla@magiclantern.ca, 1-800-263-1717 ext.2450.

Any statements in this Press Release about future expectations, plans and prospects for the Company constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "could," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the company's current beliefs and are based upon currently available information. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors, including those risks identified in our Annual Report on Form 10-K, which could cause the company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Revenue projections contained in this release are subject to the successful execution of e-commerce websites. The company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this press release including such forward-looking statements.