Unica and Affinium Plan Positioned in Visionary Quadrant of ''Magic Quadrant'' for Marketing Resource Management

Business Wire, March 4, 2005

WALTHAM, Mass. -- Unica Corporation, a global provider of Enterprise Marketing Management (EMM) solutions, today announced the company and its Affinium Plan module have been positioned in the visionary quadrant of Gartner, Inc.'s February 2005 Magic Quadrant for Marketing Resource Management (MRM). A leading provider of research and analysis on the global information technology industry, Gartner evaluated 14 vendors on their ability to execute in the MRM market as well as their vision for MRM. Gartner describes MRM applications as those that enable companies to plan and budget, create and develop programs, fulfill and distribute marketing content, collect and store content and knowledge, and measure and optimize marketing performance.

"Our customers help drive and reinforce our EMM and MRM vision, and they credit our software for being the most open and usable solution in the industry," said Yuchun Lee, Unica CEO. "We believe MRM is key to helping customers achieve marketing agility and world-class results, by establishing repeatable best processes, increasing speed to market, and tracking the financial performance and results of all their marketing programs."

Clients for Unica's Affinium MRM module include Best Buy, AIS, and OCBC Bank, as well as many other leading automotive, retail and financial services companies.

Unica recently announced enhancements to its Affinium suite of enterprise marketing management (EMM) software, including new capabilities for MRM. Widely recognized as an industry-leading marketing software solution, Affinium provides a full spectrum of capabilities to improve the marketing process and shape the customer experience. Offering marketing and customer analysis, demand creation and marketing resource management, Affinium serves as the customer communications hub within an organization, enabling companies to deliver optimized customer interactions across all channels and touchpoints, intelligently, rapidly, and effectively.

Gartner defines "visionary" companies as those that have a clear vision of market direction and are focused on preparing for that, but can still improve in terms of optimizing service delivery. The 2005 Gartner Magic Quadrant for Marketing Resource Management was published February 18, 2005 and prepared by Kimberly Collins, Ph.D., Gartner research director.

About Unica

Unica Corporation is a leading global provider of enterprise marketing management (EMM) software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and our Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. Approximately 300 companies in a wide range of industries use Affinium to manage the complexities and processes of marketing and facilitate the operations of a customer-centric business. Our customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Debitel, Halifax Bank of Scotland, Lands' End, Nordstrom, Reader's Digest, Scotiabank, Vodafone and Wanadoo. We have offices across the United States including our corporate headquarters in Waltham, Massachusetts, as well in the United Kingdom, France, and Singapore. For more information, call 781-839-8000 or visit www.unica.com.

The Magic Quadrant is copyrighted Feb. 18, 2005 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.