CompuCom Systems and GE IT Solutions to Move Forward Using the CompuCom Name; Integrated Company to Leverage Heritage, Past Success in Creating New Identity

Business Wire,  March 8, 2005  

Tags: CompuCom, General Electric Co.

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DALLAS -- CompuCom Systems, Inc. and GE IT Solutions, Inc. today announced their new, integrated company will do business as CompuCom, capitalizing on the name's strong brand awareness and the company's heritage of success in the IT industry over the past 18 years.

Global investment firm Platinum Equity acquired CompuCom and GE IT Solutions during the fourth quarter of 2004, and immediately announced plans to combine the companies' operations and create an independent, full-service provider of integrated IT products, services and consulting.

In announcing its corporate name, CompuCom also introduced a new name for its Canadian enterprise. The business, which was acquired as part of GE IT Solutions, will now be known as "CCSI Technology Solutions Corp., a CompuCom Systems Company."

"We've been out talking to our customers and the market place over the past several months and learned first-hand that both CompuCom and GE IT Solutions bring strong reputations and complementary skills to the combined company," said Jim Dixon, president and CEO of CompuCom. "We intend to leverage those strengths and the awareness of the CompuCom name in creating a brand identity that showcases our professional services, IT outsourcing capabilities and our differentiated value."

Dixon also emphasized that the company's naming strategy in Canada leverages past success, highlights new capabilities and ties back to the CompuCom brand. He pointed out that 'CCSI Technology Solutions, a CompuCom Systems Company' positions the Canadian business to forge a new identity highlighting an expanded offering while maintaining a strong brand tie to CompuCom, its U.S.-based parent.

The names were announced to employees and customers in the United States and Canada today, kicking off a re-branding effort that will focus on positioning CompuCom and its subsidiary as a comprehensive provider of professional services, consulting, specialized IT outsourcing capabilities, and integrated technology and service solutions.

"Our goal is to offer comprehensive, coordinated product and service solutions that help our customers manage all facets of their mission-critical IT systems," Dixon said. "While we will emphasize our expanded service capabilities, we intend to continue our successful product procurement business as an integral part of the comprehensive services we provide to customers," Dixon said.

Establishing a strong corporate identity is vital to sustaining the new company's momentum, said Rob Joubran, chief operating officer for Platinum Equity.

"We understand the importance of a strong brand, and more importantly the underlying business strategy and performance needed to achieve a successful brand," Joubran said. "CompuCom and CCSI will be defined by the fundamental values that attracted Platinum to this business in the first place -- the quality and commitment of its employees and solutions offering."

"We are very pleased with the company's progress so far, and the re-branding provides a whole new opportunity to define CompuCom and the fundamental value the organization provides to customers," Joubran said.

About CompuCom and CCSI Technology Solutions

CompuCom (www.compucom.com), headquartered in Dallas, and its Canadian subsidiary CCSI Technology Solutions help companies plan, design, implement and manage multi-vendor, mission-critical, computing environments. With sales and service delivery capabilities in major North American markets spanning the United States and Canada, CompuCom and CCSI clients include Fortune 1000 enterprises, vertical industry leaders, major technology equipment providers, leading edge systems integrators and wireless technology providers.

About Platinum Equity

Platinum Equity (www.platinumequity.com) is a global M&A&O(R) firm specialized in the merger, acquisition and operation of mission-critical services and solutions companies. Since its founding in 1995, Platinum Equity has acquired more than 50 businesses and built a portfolio of companies with nearly 40,000 employees and more than 600,000 customer sites. With revenue approaching $8 billion, Platinum Equity in 2004 was named the 32nd largest private company in the United States by Forbes magazine.

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