EffectiveBrand Solution for PPC Companies Adopted by Leading Pay-Per-Click Search Advertiser

Business Wire, March 9, 2005

NEW YORK -- Turn-key toolbar generator provider EffectiveBrand today announced that sponsored content will be distributed via its family of customized toolbars through a partnership with SearchFeed.com, a leader in pay- per-click search advertisement.

Searchfeed.com sponsored content will be distributed on EffectiveBrand customized toolbars through a component that identifies and suggests links relevant to the users' search terms.

The easy-to-use, highly-customizable EffectiveBrand toolbar creation platform is now is available via private label agreements to PPC providers and assists such providers in increasing their affiliate network outreach and enhancing profitability. The platform already helps millions of publishers throughout the world build vibrant web-based communities, support their business and marketing efforts and generate new revenue streams.

"EffectiveBrand's toolbar generator provides a new platform for our sponsored content," explains Tiffany Guarnaccia, Searchfeed.com representative. "EffectiveBrand will give our Distribution Network access to a new traffic monetization venue, while further enhancing user experience."

"We are proud to welcome Searchfeed.com as a new partner," says Tovi Riegler, EffectiveBrand VP of Business Development. "Our solution is extremely well-suited to their targeted niche marketing approach. We expect Searchfeed.com's clients will be very pleased with the results."

The new EffectiveBrand/Searchfeed.com toolbar offering is available through: www.effectivebrand.com/searchfeed.> About EffectiveBrand:

EffectiveBrand serves its customers in Web-based businesses by providing innovative community-building features, customer interface resources and site-specific search solutions.

With its easy-to-use, highly-customizable and effective toolbar creation platform, EffectiveBrand helps publishers strengthen brand loyalty, support their business and marketing efforts, and generate new PPC-based revenue streams.

The EffectiveBrand platform is available via private label agreements to ISP affiliate network operators, PPC providers, merchant services operators and others to assist them in increasing affiliate network outreach and enhance profitability.

About Searchfeed.com

Searchfeed.com, a leader in pay-per-click search engine advertising, provides online advertisers with a cost-effective, easily tracked method of generating sales leads while offering Web publishers a better way to monetize Internet traffic. By establishing relationships with thousands of leading websites and portals, the Searchfeed.com advertising network facilitates hundreds of millions of queries each month. For more information about Searchfeed.com, visit www.Searchfeed.com or call (866) 722-9951.