Parlay Entertainment Announces Re-launch of Bingo Brand with Sportingbet Plc

Business Wire, March 9, 2005

LONDON -- Sportingbet's strategy of attracting customers seeking leisure and recreation fits very well with Bingo, the world's most socially accepted form of wagering

Parlay Entertainment Inc. (PINK SHEETS:PRYNF), the world's leading supplier of Internet Bingo solutions, announced today the launch of BingoBilly.com by the US Region of Sportingbet plc. The licensing arrangement highlights and reinforces Parlay's dominant position in the online Bingo market and its mission to power the largest Bingo brands on the Internet.

Now that it has built its brands to worldwide dominance in the sports betting, casino and poker sectors, with brands like Sportsbook.com, SportingbetUSA.com and Paradisepoker.com the Sportingbet Group is now turning its focus to the rapidly expanding Internet Bingo vertical. Using Parlay's industry leading Bingo software, Sportingbet intends to start building a leadership position through the launch of www.BingoBilly.com.

"We are very excited about our launch into the US online Bingo market" said Andy May, Sportingbet's Director of Strategic Marketing. "It is a chance for us to participate in this rapidly expanding sector of the gaming industry, and gives us the ability to further broaden our player base demographic to women and gamers that enjoy Bingo and additional soft games. This is an appealing market for us, particularly given the recent growth of Internet Bingo in the United States."

"We are pleased to assist this true Internet giant by leveraging our award winning software, along with our seven years of expertise in online Bingo," explained Andrew Branscombe, Vice President of Sales for Parlay Entertainment Inc. "With its huge existing customer base and extensive marketing channels, Sportingbet will be well positioned to succeed in this rapidly growing gaming vertical. With some $70-90 billion (USD) spent in land-based Bingo halls every year, we expect the entry of operators such as Sportingbet to create explosive growth for Internet Bingo".

About Sportingbet Plc

UK based Sportingbet Plc is a fully regulated and licensed, tax-free, online sports betting and gaming company that is publicly traded on the Alternative Investment Market of the London Stock Exchange (AIM). The Sportingbet Group has over 2.2 million registered customers and takes 13 bets per second and deals 10 games of Poker per second. It operates under regulated licences in the U.K., Canada, Australia, Antigua and Curacao, and trades in over 150 countries.

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet Bingo solutions. As the inventor and patent holder of Internet Bingo(1), Parlay is the first company in the world to develop and deploy a commercial Internet Bingo product, offering a best-in-class suite that features 75-number and 90-number Bingo, Lottery and Casino entertainment software. With its unmatched depth of industry experience and a comprehensive range of products and services, Parlay offers business solutions to fit every need. Parlay has a seven year proven track record built on the success of our clients: in 2004, more than 1,850,000 paying players enjoyed the experience of playing Parlay games on our licensees' gaming websites. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados.

(1) United States Patent No. 6,585,590 "Method and system for operating a bingo game on the internet", with other Patent applications pending in other countries

For more information on Parlay solutions and services, please visit our website at www.parlaygroup.com

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements. No Canadian or other regulatory body has reviewed the adequacy or accuracy of the content of this news release.

Parlay Entertainment Inc. (PINK SHEETS:PRYNF)