Technology Marketing Corporation to Use Interwise Solutions to Help Grow Its Business

Business Wire, May 11, 2005

CAMBRIDGE, Mass. -- ECP Connect to Help TMCnet Drive Sales, Develop Communities, and Effectively Collaborate With IT Professionals Around its Industry-Leading Events, Conferences and Publications

Interwise, the leader in true enterprise conferencing, and Technology Marketing Corporation (TMC), a full-service media company specializing in the communications and high-technology marketplace, today announced a partnership to jointly educate technology and business executives about IP-based conferencing and collaboration. The two companies will do this through a combination of leading-edge programs, including an "IP Conferencing and Collaboration" micro site on TMCnet.com that will serve as an industry forum and through a web-seminar series that will explore different technical and business aspects of IP-based enterprise conferencing and collaboration.

TMC also will deploy ECP Connect(TM) software across all aspects of its business as its corporate conferencing and collaboration solution. ECP Connect is an IP-based, enterprise conferencing and collaboration solution that delivers unlimited web, voice and video conferencing to the extended enterprise for a fixed price.

"At TMC, we pride ourselves as being innovators in using technology to help our readers understand their rapidly changing marketplaces and in helping our advertisers to better reach their audiences," said Rich Tehrani, TMC's president/group publisher and group editor-in-chief. "As the leader in enterprise conferencing Interwise believes, as we do, in making communication more efficient. ECP Connect is the best solution we cold find for IP-based conferencing and collaboration to audiences that can scale to tens of thousands.

"This partnership with TMC is important to Interwise because it will allow us to demonstrate ECP Connect software's live IP-based data, voice and video conferencing capabilities to an audience whose focus is VoIP-based telephony and communications solutions," said Interwise CEO Frank Zvi.

TMCnet.com's Channels Program provides exclusive, customized "micro sites" on the TMC homepage. This innovative marketing tool acts as a dedicated portal to communicate marketing messages and publish targeted content to assist companies who wish to receive high rankings in search engine optimization. The combined branding and quality editorial accelerates lead generation and networking.

About Technology Marketing Corporation

Technology Marketing Corporation (TMC) publishes two print magazines: Customer Inter@ction Solutions, and Internet Telephony; five digital publications, SIP Magazine, Speech-World, WiFI Telephony Magazine, VoIP Developer, WiMAX Magazine; and the online publications TMCnet.com, Planet PDA Magazine, WiFi Revolution, Alternative Power and BiometriTech. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMC also produces The VoIP Developer Conference, Speech-World Conference, IP Contact Center Summit and The Global Call Center Outsourcing Summit. TMCnet.com publishes more than 25 topical online newsletters. For more information about TMC, visit its Web site at www.tmcnet.com.

About ECP Connect

Interwise's ECP Connect software integrates the worlds of Web conferencing, voice conferencing, eLearning and Web seminars in a single, integrated, all-IP platform. Available as both a hosted service and on-site software, this platform integrates with a company's existing VoIP infrastructure to accelerate massive cost-saving opportunities without requiring expensive upgrades of existing telephone handsets. Interwise's technical strength is complemented by a business model that offers unlimited internal and external conferencing for a single, fixed price.

About Interwise

Customers come to Interwise for true enterprise conferencing when they are looking for more than simple web meetings. Interwise's award-winning ECP Connect is an integrated data, video, and voice conferencing solution for delivering real-time multimedia eLearning, collaboration, and communications across the extended enterprise. A leading choice of Global 2000 companies, Interwise maintains a presence in more than 20 countries through a direct sales force, distributors, value-added resellers and systems integrators.

Interwise Enterprise Communications Platform and the Interwise logo are trademarks and Interwise is a registered trademark of Interwise. All other trademarks are the property of their respective holders.