Hirsch International Corp. Announces Two Executive Promotions

Business Wire, May 12, 2005

HAUPPAUGE, N.Y. -- Hirsch International Corp. (NASDAQ SmallCap:HRSH), the leading distributor of Tajima embroidery systems in the United States, announced today the promotions of Kris Janowski to Executive Vice President of Sales & Marketing and Nick Paccione to Vice President of Operations.

Kris Janowski has worked for the Company since 1987. From 1987 through 1994 he was Sales Manager for the Midwest Region. In October 1994, he was promoted to Vice President of Midwest Sales. In 1999, he was promoted to Vice President of National Sales and most recently Mr. Janowski was promoted to Executive Vice President - Sales and Marketing.

Nick Paccione joined the Company in June 2003 as Director of Information Technology and has served in that position until his promotion to Vice President of Operations. Prior to joining the Company, Mr. Paccione owned an independent consultancy practice specializing in computer network design. Before that, Mr. Paccione was Chief Operating Officer at Healthology, an online health education company, Senior Vice President of Operations for Primedia Workplace Learning and Vice-President of Systems and Technology for the Primedia Information Group.

"The promotions of Kris and Nick are an exciting step forward for the Tajima-Hirsch team and are representative of the continuing evolution of our organization to better connect with and service our customers. Both are seasoned professionals and both will play an important role in developing and executing our future improvement and growth strategies," stated Paul Gallagher, President and CEO of Hirsch International Corp.

Hirsch International is the leading single source provider of Tajima embroidery systems marketing under the name Tajima Sales & Support by Hirsch. For more information on Hirsch products and services, call Hirsch International at 1.800.394.4426 or visit their website at www.Tajima-Hirsch.com.

Certain statements and information included in this press release constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements express our intentions, strategies, or predictions for the future. These forward looking statements involve unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of Hirsch to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These factors include, without limitation, on-going competition from other distributors and manufacturers of embroidery equipment, fluctuations in currency, the effectiveness of new advertising and promotion strategies, availability of adequate supplies of inventory, the ability to attract and maintain employees, legal and regulatory matters, potential new business opportunities, the Company's ability to have a competitive position in the embroidery machine market, volatility in sales, fluctuations in working capital and general economic conditions. A further and more detailed discussion of factors that could affect Hirsch's results is included in reports filed with the Securities and Exchange Commission, including Hirsch's Annual Report on Form 10-K for the year ended January 29, 2005.