NESTLE NESQUIK and m-Qube Team to Reach Target Demographic of Teens and Young Adults; NESQUIK's ''Grab. Gulp. Win!'' Mobile Marketing Program Launches on 40 Million Bottles Nationwide

Business Wire, May 16, 2005

BOSTON -- m-Qube, a leading enabler of mobile marketing technology and services, today announced that it has teamed with NESTLE(R) NESQUIK(R) to deliver an integrated mobile marketing promotion. The cross-carrier, mobile marketing program combines gaming, mobile phones and music affinities to engage teens and young adults in an instant-win game.

The NESQUIK instant-win game, called "Grab. Gulp. Win!" hits the shelf this spring on specially-marked packages of NESQUIK ready-to-drink flavored milk and MilkShakes. Consumers can see if they have a winning package by texting in their Game Code to a unique short code that was set up for this promotion. Prizes include video game consoles, video games, ringtones and music downloads.

The Nestle / m-Qube partnership was facilitated by NESQUIK's promotion agency of record, Publicis Dialog/Los Angeles. "Mobile is an impactful and relevant communications channel for teens and young adults, and Publicis Dialog is pleased to have helped Nestle capitalize on this new and exciting promotional channel," said Mary Puls, Managing Director of Publicis Dialog/Los Angeles.

"More and more smart marketers have recognized the power of the mobile channel to reach younger audiences," said Andrew Miller, Senior Vice President of Business Development at m-Qube. "They can benefit from our proven understanding of mobile marketing and content, coupled with our deep carrier delivery experience and powerful technology platform. This makes it easy for brands and their agencies to leverage the mobile channel and deliver valued content and messaging to consumers."

About m-Qube

m-Qube, a leading mobile channel enabler, helps companies, develop, deliver, and bill for mobile content, messaging and applications. m-Qube's end-to-end technology platform, carrier relationships and value-added services empowers consumer facing companies and their service providers to take advantage of wireless as a content delivery, marketing and communications channel. The company has more than two dozen strategic wireless partners including Verizon Wireless, Cingular Wireless, Sprint PCS, T-Mobile USA, Nextel Communications, ALLTEL, US Cellular, Boost Mobile, Cincinnati Bell Wireless, Rogers Wireless, Bell Mobility, Telus Mobility, NorthernTel, SaskTel and Aliant Mobility. Headquartered in Boston, m-Qube has offices in Los Angeles, New York, Seattle, and Toronto. For more information, visit www.m-Qube.com

About Publicis Dialog

Publicis Dialog is part of Publicis U.S.A., a unit of Publicis Groupe S.A. (NYSE:PUB), the world's fourth-largest communications company. Publicis Dialog's Holistic Communications(R) toolbox includes advertising, direct marketing, database management, interactive services, public relations, event marketing, sales promotion, sponsorship/partnership program management, experiential marketing, and collateral/POS design. The U.S. headquarters are located in New York with offices in Dallas, Salt Lake City, San Francisco, Seattle, and Southern California.

About Nestle

Named one of "America's Most Admired Food Companies" in Fortune magazine for the eighth consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with STOUFFER'S(R) LEAN CUISINE(R), to baking traditions with NESTLE(R) TOLL HOUSE(R), to advancing life for pets with PURINA(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2004 sales of $12.5 billion, includes Nestle Brands Company, Nestle Prepared Foods Company, Buitoni North America and Nestle Purina PetCare Company. Nestle USA is part of Nestle S.A. in Vevey, Switzerland--the world's largest food company with sales of $69.9 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.