Americana Publishing Inc. Launches New Consumer Direct Marketing Initiative; Retail Customers Can Now Purchase Books on CD Direct from Americana

Business Wire, May 17, 2005

ALBUQUERQUE, N.M. -- Americana Publishing Inc. (OTCBB:APBI) announced today it has begun a direct mail marketing campaign to retail audio book consumers nationwide. This direct mail campaign allows the consumer to purchase audio books on CD direct from the company. This marketing campaign is designed to allow customers to purchase books on CD with a standing monthly order from the company's new Special Edition Release Program.

About Americana Publishing Inc.

Americana Publishing Inc. is a vertically integrated multimedia publishing company whose primary business is publishing and selling audio books, print books and electronic books in a variety of genres. Sales of its products are conducted through the Internet as well as through a distribution network of more than 35,000 retail stores, libraries and truck stops. The company's Coreflix(TM) subsidiary is the first online action sports DVD rental service marking a new distribution option for the action sports entertainment industry. Developed to meet the demand for action sports DVDs and serve the needs of the following, Coreflix(TM), through its Rent-Ride-Return(TM) program, provides customers with more than 500 action and "extreme" sports DVD titles for a fixed monthly fee with no due dates and no late fees.

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