Bluefly Launches First-Ever Summer Season

Business Wire, May 18, 2005

NEW YORK -- Bluefly, Inc. (NASDAQ SmallCap: BFLY), the savvy shopper's first stop for prestigious designer brands, today launches its first ever summer season, offering the latest in-season clothing and accessories for women and men.

Compiled and curated by Bluefly's top editors, the collection features the most important looks and trends for summer including:

-- Earth-inspired accessories:

--Wood - wooden bangles worn in multiples of 6 or more, wedge sandals with faux wood heels and bright-colored straps.

--Stone - oversized hoop earrings with turquoise and coral stones, jeweled flats with sequins and rhinestones.

--Shells - mix shell bracelets and necklaces with wood and stone accessories for the complete "natural" look.

-- Swim fever:

--From the beach to the street - bandeau tops, pareos, khurtas, tunic-style cover ups for women, colorful Bermuda shorts for guys plus canvas beach totes in bright turquoise, yellow, and orange.

-- Think pink (and pair it with white jeans or skirts), and you too, guys:

--Pair pink polo shirts or pink and white gingham shirts with white cargo or Bermuda shorts and white framed sunglasses.

And, real fashion doesn't need to cost a lot. All the more reason to check out these fashion "must-haves" for summer at www.Bluefly.com

Have fun shopping!

About Bluefly, Inc. Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior values. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.