Business Services Industry
South Florida Interactive Marketing Association Holds June Program; Competitors Building Successful Online Brands Together- CareerBuilder.com and Cars.com Case Study
Business Wire, May 23, 2005
FORT LAUDERDALE, Fla. -- The South Florida Interactive Marketing Association (SFIMA), a forum for interactive professionals, businesses and educators, will present its next monthly program entitled "Competitors Building Successful Online Brands Togehther-CareerBuilder.com and Cars.com Case Study," on Thursday, June 9, 2005 from 6:30 p.m. to 8:30 p.m. at The Riverside Hotel, 620 Las Olas Blvd., in Ft. Lauderdale. The event includes networking before and after the program with some of South Florida's top interactive marketing professionals. This event is free for SFIMA members with paid membership, $39 for non-members in advance and $45 at the door. To register for this event, visit http://www.sfima.com or call Keith Fletcher at 954/547-1965.
The program speaker is Raul Lopez, General Manager of MiamiHerald.com. Mr. Lopez will share insights learned from the cooperation of 6 competing newspapers to build 2 successful online brands including CareerBuilder.com and Cars.com
The South Florida Interactive Marketing Association (SFIMA) is a forum for interactive professionals, businesses and educators. SFIMA is dedicated to the exchange of ideas, information and best practices, as exemplified by case studies and industry leaders that will help members grow their interactive marketing activities and successes. SFIMA's goal is to be the primary interactive voice in South Florida providing lifelong learning, networking and community outreach opportunities. For more information, visit http://www.sfima.com.
SFIMA's founding sponsors include DoubleClick, a leading provider of marketing tools for advertisers, direct marketers and Web publishers; Google, the developer of the largest performance-based search advertising program; Atlas DMT (http://www.atlasdmt.com), a provider of innovative online campaign management and ad serving solutions for marketers; and Yahoo! (http://www.yahoo.com), the most visited site on the Web.
About CareerBuilder.com
CareerBuilder.com is the nation's leading online job network with more than 20 million unique visitors and over 600,000 jobs. Owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company (NYSE:TRB), and Knight Ridder, Inc. (NYSE:KRI), the company offers a vast online and print network to help job seekers connect with employers. CareerBuilder.com powers the online career centers for more than 550 partners that reach national, local, industry, diversity and niche audiences. These include more than 130 newspapers and leading portals such as America Online and MSN. For more information, visit http://www.careerbuilder.com.
About Cars.com
Partnered with 175 leading metro newspapers, television stations and their Web sites, cars.com is the one-stop shop for those looking to buy or sell a new or used car. The site places vehicle listings from more than 6,700 dealers alongside nationwide classified advertising and private-party listings to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Launched in June 1998, cars.com is a division of Classified Ventures, LLC, (http://classifiedventures.com), which is owned by six leading media companies including, Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI), Knight Ridder (NYSE:KRI), The McClatchy Company (NYSE:MNI), Tribune Company (NYSE:TRB) and The Washington Post Company. (NYSE:WPO). For more information, visit http://www.cars.com.
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