LightFrog Names IBM Global Services Executive as President; Emerging Leader in Remote Home Technology Management Services Taps Singu Srinivas for Senior Management Team and Board of Directors

Business Wire, May 24, 2005

NEEDHAM, Mass. -- LightFrog, an emerging leader in remote home technology management services, today announced that Singu Srinivas, an executive with IBM Global Services, has joined the senior management team and will serve as President and on the Board of Directors along with Michael Wexler. As co-Presidents, Srinivas and Wexler will share responsibilities in developing business strategy, raising capital, establishing business and investment partnerships and leading the day-to-day operations of the company.

"Singu joins our management team at an important time for LightFrog. In a few short months, LightFrog has emerged as a leader in remote home technology management services, with a growing base of customers nationwide," said Wexler. "We recently completed a first round of funding and soon will introduce several new services to help consumers get the most out of their technology purchases."

"Singu's experience in business development and service strategy for some of the world's best known consumer electronics companies will be a valuable asset as LightFrog brings new solutions to market for personal technology users. He will play an important role as we work with current and future business partners and investors to continue to build LightFrog's capabilities and extend our reach."

Founded in 2004, LightFrog offers complete personal technology solutions to help consumers install, integrate, secure, maintain and upgrade all in-home technology product brands and platforms. The company's technical advisors, all based in the US, provide solutions remotely using advanced automated monitoring and diagnostic tools to eliminate problems and visits by technicians.

Srinivas brings nearly 14 years of strategy and general management consulting experience to LightFrog. As Director of Strategy Development for IBM Global Services, he was responsible for developing innovative growth and performance improvement strategies for the $48 billion services unit of IBM including in service after sales operations. Prior to this role, he was a leader of the Services Strategy practice for the North American Strategy Consulting group. Srinivas joined IBM in 2001 when the company acquired Mainspring where he served as a Director.

Srinivas holds a MBA degree from The Wharton School at the University of Pennsylvania, a MS degree in industrial engineering from Stanford University, and a BS degree in mechanical engineering from Boston University.

About LightFrog

Founded in 2004, LightFrog delivers remote home technology management services to customers leveraging state of the art automation technology. LightFrog helps people install, integrate, secure, maintain and upgrade all brands and platforms of in-home technology, including PCs, peripherals, wireless networks and all hardware and software. For more information on LightFrog, please visit www.LightFrog.com.