POWERi Technologies Rolls Out E-Commerce Partnership for Wine Industry; New Program Targets Wineries Seeking to Enhance Distribution Channel Via the Web

Business Wire, May 24, 2005

PLANTATION, Fla. -- POWERi Technologies, a leading interactive marketing firm, today announced the introduction of a new E-Commerce Partnership Program targeted to the domestic wine industry. Through this program POWERi will forge partnerships with select wineries and wine retailers seeking to establish or expand the distribution of their products through the Internet.

The introduction of this program comes on the heels of a recent U.S. Supreme Court decision, which is expected to open the doors to increased interstate sales of wine through the Internet.

"We are seeking to leverage POWERi's online capabilities by establishing partnerships with a select group of wineries and wine retailers who are interested in expanding their sales volume by utilizing the Internet as a distribution outlet," said David Andrade, POWERi's CEO.

Under the program, POWERi will contribute the full portfolio of the firm's Internet marketing capabilities, including Web design, e-commerce, email marketing, and search engine optimization. POWERi's compensation for these services comes in the form of mutually acceptable commissions on online sales.

"We have had tremendous success to date with a similar program targeted at the hotel industry," stated Andrade. "Our partners benefit from increased sales without having to risk up-front capital. In essence, we are putting our money where our mouth is. Our financial return comes from the success of our partners." There are two criteria that POWERi uses to select its e-commerce partners. "First and foremost, we are looking for a partner with a superior product to offer the marketplace. Second, we are looking for a partner with the capacity to handle the increased sales load from a product availability and distribution standpoint."

To learn more about POWERi's E-Commerce Partnership Program, call Laura Pierson at (954) 382-3900, or contact POWERi via email at epp@poweri.com.

POWERi Technologies is a full-service interactive marketing company. It provides an integrated set of strategy, technology and creative solutions to help clients attract and maintain high-value relationships. With offices in Raleigh, North Carolina, New Orleans and the Bahamas, POWERi's clients include Marriott International, Clear Channel Communications, Port Everglades, Fort Lauderdale Convention Center and Fort Lauderdale-Hollywood Airport, among others. POWERi's campaigns have garnered numerous awards for excellence. The company is headquartered in Plantation, Florida. For additional information visit http://www.poweri.com.