American Marketing Association of Orange County Presents ''Internet Marketing and Search Engine Optimization Conference for Marketing Professionals,'' with Speakers from Search-Optimization.com, Yahoo! Search Marketing and ClickTracks

Business Wire, May 25, 2005

TUSTIN, Calif. -- The American Marketing Association of Orange County, a local chapter of the largest association of marketing professionals worldwide, and Search-Optimization.com, an Internet marketing and search engine optimization company located in Orange County, California, today announced their sponsorship of the Internet Marketing and Search Engine Optimization Conference for Marketing Professionals. The half-day conference will be held June 29, in Orange County, Calif., and features industry-leading speakers from top Internet firms and search engine providers.

The conference is designed for marketing professionals interested in enhancing their company's brand awareness, increasing sales, and maximizing ROI through a strategic Internet presence and top search engine rankings. The panel of experts will include:

--Gerry Grant, CEO of Search-Optimization.com

--Jason Lehmbeck, Director, Strategic Alliances of Yahoo! Search Marketing

--John Marshall, CEO of ClickTracks

Attendees will learn about the $12 billion per year Internet marketing industry, including search engine optimization, the history and future of Internet search engines, pay-per-click (PPC) sponsored traffic techniques, and Web analytics to fine-tune online marketing for much higher return-on-investment (ROI). Also covered will be what to do to improve your results using email marketing, online games and contests. The future of search will be part of the program including Google and Microsoft as well as using the "other search engines" to lower costs per visitor and increase results.

"This unique event is for marketing professionals and will not cover arcane techniques such as meta-tags and keyword density," said Gerry Grant, founder and CEO of Search-Optimization.com. "We will be covering strategies that work, and what to do when crafting a search optimization campaign for your company's Web site."

The conference is scheduled for Wednesday, June 29 from 7:30 a.m. to 2:00 p.m. at the Costa Mesa Hilton at 3050 Bristol Street, Costa Mesa, Calif. The admission cost is $95 for members of the American Marketing Association or $125 for non-members. After June 15, add $25. Registrants can also join the American Marketing Association and receive combined savings of over $250 on the initial membership dues and future admission to events.

Wednesday, June 29, 2005 7:30 AM-2:00 PM

Hilton Hotel Costa Mesa -- Includes Breakfast & Lunch

For more information about the "Internet Marketing and Search Engine Optimization Conference for Marketing Professionals" special event and conference or the American Marketing Association Orange County, call 800-274-5977, or visit www.Search-Optimization.com or www.OCAMA.com.

In partnership with the American Marketing Association Orange County, companies sponsoring the conference include Search-Optimization.com (www.search-optimization.com), Picture Marketing (www.Picturemarketing.com), ExactTarget (www.ExactTarget.com) and Business Wire (www.businesswire.com).

About American Marketing Association Orange County Chapter

The American Marketing Association Orange County is a group of marketing professionals dedicated to the advancement and professional development of individuals working in marketing and related industries. With over 300 local members, the OCAMA is a resource for business networking, research, education, and entertaining events with colleagues from the marketing industry. The American Marketing Association Orange County is a chapter of the national American Marketing Association (AMA), one of the largest professional associations for marketers, with 40,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday. (www.ocama.com)

About Search-Optimization.com

Search-Optimization.com is a strategic Internet marketing company founded in 1994 located in Orange County that offers search engine optimization (SEO), website design/re-design, keyword research, website usability analysis, web analytics, pay-per-click management, contextual advertising, email marketing and ROI tracking. For more information call Gerry Grant at (714) 865-0222. (www.search-optimization.com)