Priceline.com's Name Your Own Price Service Offers Affordable Option For Last-Minute Airline Tickets

Business Wire, May 26, 2005

NORWALK, Conn. -- Need a last-minute airline ticket, but can't afford the published price? Then come to priceline.com(R) (Nasdaq: PCLN), the Internet travel service where you can Name Your Own Price(R) and save on airline tickets, hotel rooms and rental cars.

The highest airline ticket prices often are associated with "last-minute" trips, where the traveler wants to depart in the next 14 days. If they can't afford the published ticket price, budget-strapped leisure travelers either have to drive (and deal with today's gas prices) or don't go.

That's where priceline.com's Name Your Own Price(R) service comes in. Priceline.com enables consumers to trade their travel flexibility for ticket discounts. With priceline.com's Name Your Own Price(R) option, travelers pick their travel dates, airports and price they want to pay. Priceline.com then works to find an airline willing to accept their price. Travelers learn the airline, flights and itinerary details after their price is accepted. Travelers agree to depart anytime between 6:00 a.m. and 10:00 p.m. with up to one connection each way. All purchases are non-refundable and non-changeable. For travelers who need a particular flight, priceline.com also offers a broad selection of airlines, flights and itineraries at published prices.

Priceline.com Name Your Own Price(R) Last-Minute Savings Examples

"Successful Name Your Own Price(R) Offers" shown below are Name Your Own Price(R) fares actually booked on priceline.com between May 10-16, 2005, for travel commencing within 14 days of ticketing. The "Lowest Retail Ticket Price" shown below is the lowest retail fare available on priceline.com at the same time for the same itinerary. All prices are rounded to the nearest dollar and include all taxes and fees.

Round-Trip             Lowest Retail      Successful Name   % Savings
                        Ticket Price     Your Price(R) Offer

Atlanta-Phoenix            $680                 $328              52%

Boston-Minneapolis         $428                 $181              58%

Chicago-Memphis            $322                 $173              46%

Dallas-Washington          $405                 $213              47%

Detroit-Washington         $331                 $198              40%

Ft. Myers-Milwaukee        $403                 $221              41%

Houston-Newark             $496                 $198              60%

Kansas City-
 Ft. Lauderdale            $476                 $192              60%

Los Angeles-Philadelphia   $520                 $317              39%

New York City-Atlanta      $423                 $195              54%

Newark-Phoenix             $541                 $319              41%

Philadelphia-Houston       $410                 $234              43%

San Jose-San Diego         $255                 $162              36%

Seattle-Chicago            $377                 $301              20%

Tampa-Columbus             $403                 $185              54%

Tim Gordon, priceline.com's Senior Vice President, Travel, offered the following tips for choosing between priceline.com's airline ticketing options: "The first thing is to determine your level of travel flexibility. If you have to be somewhere at a particular time, or want a particular airline, then priceline.com's published-price ticketing service is your best bet. If your travel plans are flexible, you can save some money by purchasing a Name Your Own Price(R) ticket. Take a look at the published ticket prices on priceline.com, so you know what the prevailing published prices are for the dates and places you want to fly. Then choose priceline.com's Name Your Own Price(R) option and offer a lower price that you think is a fair trade for your flexibility. You'll usually know immediately if your offer is accepted. Keep in mind that a variety of factors will influence the offers airlines accept. For example, discounts will likely be less for higher-demand days of the week such as Fridays and Sunday, or during peak holiday periods such as the July 4th weekend. For the best deals, try to travel on off-peak days, like Tuesdays, Wednesdays and Saturdays. Take advantage of the airport combinations recommended by priceline.com for your trip, since these will deliver the greatest savings."

About Priceline.com

Priceline.com is a travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises. Priceline.com recently expanded its services, so customers now have a choice: they can pick from a broad selection of published flights, hotels, rental cars and packages at published prices or, for deeper savings, they can use priceline.com's Name Your Own Price(R) service for their travel needs. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com operates the retail travel Web sites Travelweb.com, ActiveReservations.com Lowestfare.com, Rentalcars.com and Breezenet.com. Priceline.com licenses its business model to independent licensees, including pricelinemortgage and certain international licensees.