DoveBid to Conduct Private Treaty Sale and Webcast Auction on Behalf of Rodenstock North America, Inc

Business Wire, May 3, 2005

FOSTER CITY, Calif. -- DoveBid(R), Inc., a global provider of capital asset auction and valuation services, announced today that it will conduct a Private Treaty sale of Complete State-of-the-Art Automated Prescription Technology Lines and a Webcast auction of Automated Prescription Technology & Support Equipment of former assets of Rodenstock North America, Inc.

The Rodenstock North America, Inc. Private Treaty Sale is going on now and features automated prescription technology lines that cast individual finished or semi-finished lenses from monomer on just-in-time basis and produces single vision or progressive lenses at 1.56 index, upgradeable to higher indexes. Interested bidders must contact the listed contact person for equipment inspection and bid submission located on our website at www.dovebid.com.

The Webcast auction will be conducted live over the Internet at DoveBid's Website on May 17, 2005 beginning at 9:00 a.m. Eastern Time in Lockbourne, Ohio. Featured items for the Webcast auction include Lens & Edge Polishers, Fusion Units, Lens Cleaning & Coating, Lens Curing, Inspection, Lab & Test and Toolroom Equipment. Participants may attend in-person or bid online.

"We have been impressed with the manner in which DoveBid has handled our auction," said Mike Morosky, Partner, Lazear Capital Partners. "Not only are they professional and well experienced but they have shown a high level of creativity in approaching various challenges we are dealing with."

Detailed preview information, asset catalog, and bidding instructions are available at www.dovebid.com.

For a complete list of our upcoming auctions, equipment asset catalogs, and brochures, please visit DoveBid's Website at www.dovebid.com.

About DoveBid(R)

DoveBid, Inc. is a global provider of capital asset auction and valuation services. We deliver a turnkey, outsourced set of services to corporations and financial institutions for the valuation, redeployment and disposition of their surplus capital assets. Through DoveBid Auction Services we offer several types of auction formats, including live webcast auctions, featured online auctions, on-site-only auctions and privately negotiated sales. As part of our auction services, we also offer our customers AssetZone, a hosted, Internet-based application that monitors surplus assets inside the corporation. DoveBid Valuation Services is our professional services organization that provides capital asset valuations to financial institutions and corporations. Our valuation professionals utilize our large database of transactions and other valuation resources to conduct appraisals of machinery, manufacturing equipment, business inventory and other capital assets.

Headquartered in Foster City, California, USA, DoveBid has over 67 years of auction experience in the capital asset industry with more than 40 locations in 16 countries. More information on DoveBid can be found at www.dovebid.com or by contacting company headquarters at 800-665-1042 or 650-571-7400.

DoveBid and the DoveBid logo are registered trademarks of DoveBid, Inc.