iLoop Mobile Teams with Pointstreak to Offer Real-Time SMS Delivery of Sports Scores

Business Wire,  May 9, 2005  

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SAN JOSE, Calif. -- Leading Provider of Statistical Sport Information Adds iLoop Mobile's Mobile Dimension(TM) to its Electronic Game Sheet System

iLoop Mobile, Inc., the leading mobile application service provider (mASP), today announced a partnership with Pointstreak.com, a leading sports information services provider, to deliver Pointstreak's real-time scoring and statistical systems via Premium SMS to mobile phone subscribers. Pointstreak is the preferred real-time sports statistics provider for over thirty professional and amateur hockey and lacrosse leagues throughout North America and Canada. With iLoop Mobile as its official mobile messaging provider, Pointstreak customers can now receive up-to-the-second sports scores right on their mobile phone.

"Just as Pointstreak brought gaming into the digital age, iLoop Mobile is revolutionizing the way organizations such as ours interact and service customers," said Scott Secord, president and CEO of Pointstreak.com, Inc. "By offering a mobile channel to our clients, we open the door to other iLoop Mobile interactive services such as quizzes, polls and sweepstakes for example, that further the gaming experience."

"Pointstreak is all about providing the best real-time scoring platform possible for an immersive sports experience for all event participants--players, fans, parents, coaches and rink operators," said Steve Koskie, co-founder and CEO for iLoop Mobile, Inc. "We are happy to help them extend their scoring system to mobile subscribers for a new level of interactivity."

The mobile channel has become a critical component to the future success of interactive marketing programs. With over 183 million mobile subscribers in the Unites States and 22 million in Canada sending billions of text messages each month, brands can leverage the location and time independent advantage of the mobile channel to invite customers to participate in engaging, informative, and entertaining interactivity over the mobile phone. This is especially the case with sports initiatives, where the three key factors to success for any mobile initiative--time, location and relevance--can be easily managed by the brand.

About iLoop Mobile, Inc.

iLoop Mobile is a mobile application service provider (mASP) for interactive mobile phone services and marketing initiatives. Seeking to establish an intimate one-to-one relationship with their target audience, clients employ iLoop Mobile's services to add a mobile dimension to traditional or new channels. With iLoop Mobile's Mobile Dimension Manager(TM) services, new mobile initiatives and services including quiz, lottery, sweepstakes, polls, voting, gaming, social networking, content subscription services and ringtone/wallpaper distribution can be set up in a matter of minutes. The iLoop Mobile Dimension Manger is also available to clients under a license agreement. iLoop Mobile is headquartered in San Jose and has a seat on the board of the Mobile Marketing Association (MMA). For more information about iLoop Mobile's applications and services, visit www.iloopmobile.com.

About Pointstreak.com, Inc.

Pointstreak.com, Inc. is the leading provider of real-time scoring and advanced league administration and statistical systems for hockey organizations of any size. Pointstreak's product line includes solutions for amateur and recreational hockey leagues as well as for professional, semi-professional, college and elite junior leagues. Pointstreak's clients include the American Hockey League, Central Hockey League, United Hockey League, Southern Professional League, United States Hockey League, North American Hockey League, National Lacrosse League and Canlan Ice Sports. For more information, visit Pointstreak's website at www.pointstreak.com or call toll-free 1-866-734-3585.

(C)2005, iLoop Mobile, Inc. iLoop Mobile is a registered trademark and iLoop Mobile Dimension Manager is a trademark of iLoop Mobile, Inc. All other products and company names herein may be trademarks of their respective owners.

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