Revlon, Inc. Selects Arnell Group to Handle Total Brand Communications for the Almay Brand

Business Wire, May 9, 2005

NEW YORK -- Revlon, Inc. (NYSE: REV) today announced that Arnell Group, a wholly-owned subsidiary of Omnicom Group, has been awarded all creative and media planning aspects of advertising for the Almay cosmetics brand. Arnell Group will also act as a strategic partner for other aspects of Almay's marketing plan including promotional, interactive and retailer programs.

"We are very pleased to announce Arnell Group as our creative and media partner for Almay," said Stephanie Klein Peponis, Executive Vice President and Chief Marketing Officer, Revlon, Inc. "Arnell Group is renowned for integrating global brand platforms with holistic marketing strategies."

"Almay is a brand that embodies the best of what women today desire - feel good products that are easy to buy, easy to shop for and easy to use," said Peter Arnell, CEO and Chief Creative Officer, Arnell Group. "It is an amazing opportunity to be able to work on a brand that has as strong a pioneering heritage as it does an exciting and relevant future."

"Peter Arnell and his team are true innovators with unparalleled creative success in taking non-traditional approaches to branding, advertising and experiential marketing," said Rochelle Udell, Executive Vice President and Chief Creative Officer, Revlon, Inc. "We're excited to work with the Arnell team to develop and implement breakthrough communication strategies for Almay around the world."

About Revlon

Revlon is a worldwide cosmetics, skin care, fragrance and personal care products company. The Company's vision is to deliver the promise of beauty through creating and developing the most consumer preferred brands. Websites featuring current product and promotional information, as well as corporate and investor relations information, can be reached at www.revlon.com, www.almay.com and www.revloninc.com. The Company's brands, which are sold worldwide, include Revlon(R), Almay(R), Ultima(R), Charlie(R), Flex(R) and Mitchum(R).