PriceRunner Named PC World's Top Comparison Shopping Site; Newcomer to the U.S. Comparison Shopping Scene Ranks Highest Overall

Business Wire, Nov 1, 2005

WESTLAKE VILLAGE, Calif. -- PriceRunner (www.pricerunner.com), the comparison shopping site owned by parent company ValueClick, Inc. (Nasdaq:VCLK), today announced that it ranked highest in PC World's rating of top comparison shopping sites. Editors praised PriceRunner for its usability and the excellent deals it delivers to shoppers. Launched in the U.S. market in July of 2005, PriceRunner's rapid success in the competitive comparison shopping arena highlights the company's ability to deliver what the consumer wants.

With more than 5.5 million readers, PC World is a definitive source of computer and business information for technology buyers and users. The PC World Rating is the overall rating for a product, determined by independent review from the PC World editorial staff and resulting from the combined scores of four major component characteristics: features, performance, design/usability and price. PriceRunner and its competitors were tested for real-world results of searches for three different consumer products as well as each site's organization, interface and extras. From a pool of 20 companies in the comparison shopping arena, PriceRunner was honored with the highest overall rating.

"At PriceRunner we're firmly committed to delivering a comparison shopping site that's best for the consumer," says Martin Andersen, General Manager of PriceRunner, U.S. "Ease of use, functionality, unbiased presentation, consumer choice and ultimately the best deals on what shoppers want -- these are our priorities, and so it is a pleasure to be recognized by PC World for delivering on that PriceRunner vision."

According to PC World, PriceRunner found the lowest bottom-line prices on all three test products, and its helpful sort and filter options offer users targeted search results. The editors noted that PriceRunner's unique online/offline pricing offering, which means that in-store prices make it into the mix, is a key differentiator from the competition. In addition, PriceRunner always lists the lowest priced retailer first, a consumer-friendly policy that stands in stark contrast to its comparison-shopping competitors, which typically incorporate advertising dollars into the rank.

About PriceRunner

PriceRunner, a division of ValueClick, Inc. (Nasdaq:VCLK), is one of Europe's leading comparison shopping sites and officially launched in the U.S. market in June of 2005. PriceRunner offers product and price comparisons in the categories of Clothing & Accessories; Cameras & Camcorders; Computers; Home Appliances; Home Entertainment; Kids & Family; Multimedia; Office Equipment; Software; Sports & Outdoor; Toys; Video Games and many others. As the first site in the U.S. to compare information from both online and traditional stores, always listing the lowest price first as well as listing non-paying and paying retailers, PriceRunner gives users a better overview of the market. By giving the consumer an objective and informative overview, PriceRunner makes it easier for the consumer to make a smarter purchase more quickly. PriceRunner's consumer-friendly focus stands out among other comparison shopping sites, which typically list products only from paying online retailers and sell the top listing to the retailer that pays the most for that position.

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through three business units:

--ValueClick Media (http://media.valueclick.com) provides brand advertising and direct marketing solutions for advertisers, agencies and publishers. Through its ValueClick Brand, ValueClick Direct, ValueClick Search and Web Clients groups, ValueClick Media offers marketers a wide range of distribution methods, including web-based advertising, co-registration, pay-per-click search and a variety of email marketing options.

ValueClick Media also includes PriceRunner.com (www.pricerunner.com), a leading global provider of online comparison-shopping services.

--Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.

--Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management and content management solutions.

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick's ability to successfully integrate its recently completed FastClick merger, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q, current reports on Form 8-K, its amended registration statement on Form S-4, filed on September 27, 2005, and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.