Mirror Image Ensures Global Distribution of LinkShare's Performance-Based Marketing Campaigns

Business Wire, Nov 14, 2005

TEWKSBURY, Mass. -- LinkShare Corporation has selected Mirror Image(R) Internet to ensure global distribution of the company's performance-based marketing campaigns for affiliate, search and e-mail initiatives.

According to Horace J. Meng, LinkShare's chief technology officer, LinkShare's affiliate network supports more than 10 million e-commerce relationships. "Our clients rely on LinkShare to deliver results-oriented initiatives on a global basis. Effective delivery of client content is paramount in our business, and Mirror Image's content delivery network ensures that the right information is presented to the right customer at the right time."

Mirror Image's global content caching solutions cost effectively offloads processing and protects Web sites from traffic spikes. With broad content support and an unsurpassed cache hit ratio, Mirror Image's global Content Access Point(R) (CAP) network bypasses Internet congestion and trims Web site processing costs to reliably serve static and dynamic content to users worldwide.

"Performance-based marketing campaigns require an always-on network to deliver targeted content," stated John Rozen, chief operating officer at Mirror Image. "Our patented global CAP network gives LinkShare the reliability it needs to meet its clients' needs."

About LinkShare Corporation

LinkShare Corporation is a leading provider of technology solutions to track, manage, and analyze the performance of sales, marketing, and business development initiatives. Combining patented technology, the reach and distribution of a robust network, and expert account management services, LinkShare empowers clients with the ability to collaborate with partners online and develop cost-efficient pay-for-performance campaigns. LinkShare provides the platform, tools, and reporting to help clients acquire new customers, increase revenues, drive results, and measure success across affiliate, search, and e-mail initiatives. LinkShare clients are Fortune 500 and prominent companies doing business online, and include J.C. Penney, 1-800-Flowers.com, American Express, Avon Products and Dell. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Denver, and Chicago.

LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).

About Mirror Image Internet

Mirror Image(R) Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company's track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Recognized by EContent magazine as one of the 100 "Companies That Matter Most" in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image is a subsidiary of Xcelera Inc. and has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call 1 866 374 4113.